Lifestyle

Australia, are you ready to discovery some Soul?

GOT NO SOUL? A driveaway price of $24,990 and new style and kit means Kia is hopeful Australians finally give its boxy and very fun Soul model a bit of love.
GOT NO SOUL? A driveaway price of $24,990 and new style and kit means Kia is hopeful Australians finally give its boxy and very fun Soul model a bit of love.

HEY, Australia. Where's your sense of fun gone?  

More importantly, where the bloody hell's your soul? Kia's Soul I'm talking. The funky little square box on wheels which despite its fun quirkiness we Aussies refuse to buy.  

It wouldn't be so unusual if the rest of the world eschewed them too. But here's the thing. In America, Kia sells more Souls than any other car in its range. Yes, really.  

2017 Kia Soul.Photo: Contributed
2017 Kia Soul.Photo: Contributed

Not in small numbers either. The Korean brand shifted nearly 150,000 Souls in the States in 2015, making it the best-selling sub-compact car on its market.  

For 2015, our top seller in this segment was the Mazda2. In America, the Soul outsells the Mazda by more than four to one.   

It's a head scratcher for Kia Australia, so for the MY2017 Soul, the brand is getting more aggressive in its efforts to woo buyers. Especially the "hip urban youths" it first targeted from its 2009 launch.  

Prices are down from $26,990 plus on-roads to $24,990 drive away, while exterior styling changes include a refreshed radiator grille, bumper, air intake, fog lamps and wheel design.   

2017 Kia Soul.Photo: Contributed
2017 Kia Soul.Photo: Contributed

Inside there's a refined centre fascia, new cloth door trim, new seat covering and metal painted steering wheel bezel. There's also an upgraded 5.0-inch colour-screen audio unit and a new Drive Mode Select to adjust steering and engine mapping.  

But the most compelling reason to buy one, aside from the eye-catching style, is Kia's seven-year unlimited kilometre warranty and roadside assist. That's of mighty appeal to private and business buyers alike, surely?  

In America, these Souls are ubiquitous as mobile billboards for companies, but the same idea simply hasn't caught on here. The proof? Australians bought just 178 Souls in 2015, and sales have dropped off again in 2016 - we've ordered a mere 65 in 2016 thus far. I reckon businesses in particular are missing a trick here, especially with that unbeatable warranty.  

2017 Kia Soul.Photo: Contributed
2017 Kia Soul.Photo: Contributed

Okay, so it may be a tad plasticky inside, the boot's tiny, it's a bit wanting on the spec front and the Soul can't match its rivals for driving dynamics. But you sit pleasingly high, passenger space is generous and if you like attention, you'll be happy in your mobile style statement.  

Plus, as America proves, if you're into aftermarket modifying, few cars respond better to a touch of personalisation than the Soul. It really is a cult car over there.  

CALIFORNIA SOUL: Americans go mad for modifying Kia Souls.
CALIFORNIA SOUL: Americans go mad for modifying Kia Souls.

From the factory, Australian Souls can be had with single-tone metallic paint for a cheapie $520, while you can go two-tone (a good look for this Kia box) with white body and red roof ($390) or red body with black roof ($910).   

Kia is realistic about where the Soul sits in the hearts of the Australian buying public, admitting it has largely flown under the radar on our shores.  

SOUL STATEMENT: Modified Soul from America.
SOUL STATEMENT: Modified Soul from America.

"The Soul certainly deserves greater recognition than it has enjoyed and with the preferred SUV-like seating position, a willing 2.0-litre engine, a 6-speed automatic and clever interior space we believe it has a strong future in Australia," said Kia Motors Australia Chief Operating Officer Damien Meredith.

"Even the best can do with a helping hand from time to time, and for Soul the 2017 adjustments are just that - a bit of a boost for what is an excellent vehicle."  

ON TOW: Modified Soul from America.
ON TOW: Modified Soul from America.

It could be make or break for the Soul model in Australia if these latest moves don't see a buck up in sales.

And in a market heavy on vanilla styling, that would be a real loss.  

ERRR....Modified Soul from America.
ERRR....Modified Soul from America.

Topics:  cars news driveaway pricing kia soul modified motoring my2017 new models update



Fire crews called to John Dee

The alarm was triggered shortly before 3.30pm

The firefighters were called to the abattoir at 3.30pm.

Termites devastate Southern Downs park shelters

Shelters made unsafe by termite damage dismantled

7 epic Airbnb getaways on the Southern Downs

Wouldn't you like to stay here for a night or two?

Hey, don't you deserve a getaway?

Local Partners

Clifton in election carve up

Clifton could become part of a new seat by the next Queensland election in a shake-up of political boundaries.


Cricket and drag racing in the news on Southern Downs

Drag organiser Matthew Loy.

Weekend action will include cricket and drag racing

4 things you can't miss this week

Winners Stunned Mullets and runners-up Marbuck's XI after the final of the Condamine Sports Club Australia Day Cricket Carnival. Photo Gerard Walsh / Warwick Daily News

Here are 4 things you can't miss this week

Events you need to be at this week...

Andrew Lange races at Warwick Dragway.

No Prep Kaos drag racing open to all

Why Emma Watson turned down Cinderella

Emma Watson in a scene from the movie Beauty and the Beast.

HARRY Potter star has standards when it comes to Disney princesses.

Wonder Woman a ‘disjointed disaster’, says DC insider

Gal Gadot in a scene from the movie Wonder Woman.

INSIDER says the much-hyped blockbuster will disappoint.

Kid nails Swift impersonation

Seven-year-old Xia Vigor nails Taylor Swift impersonation on the Philippine talent show Your Face Sounds Familiar Kids.

TAYLOR Swift has a seven-year-old doppelganger.

Ariana Grande 'hardest working 23-year-old on Earth'?

Ariana Grande

Not everyone was impressed with Grande’s self-proclaimed work ethic

Why The Walking Dead cast are paid a pittance

Despite massive ratings the cast haven't been shown the money

50 Shades Dornan on why he hates the film

Dornan and Johnson’s frequent sex scenes were ‘awkward’ to film. Picture: SuppliedSource:Supplied

Jamie Dornan doesn’t blame you for hating 50 Shades

Sunday auction for historical home

Former Catholic school sure to attract spirited bidding

Looking back, looking ahead in Noosa

NEVER-ENDING GLORY: Looking towards Laguna Bay and Hastings St from Noosa National Park.

Natural appeal of Noosa continues to attract buyers

Thousands of jobs part of $1b retirement village project

THIS YEAR: An artist impression of the new Aveo retirement village in Springfield.

Aveo Springfield unveiled this month, homes ready by July

KNIFE-EDGE: The housing tightrope we now face

Even the smallest interest rate rise will be hard for some to handle.

One if five home owners at risk, according to new analysis

'Difficult times': Rental prices tipped to increase in 2017

GREAT BUYS: There are some great rentals and houses to buy in South Gladstone. Head to gladstoneobserver.com.au for the top 10 homes under $100 to rent right now in the Gladstone region.

Investors may soon see a "profitable return” on properties.

Ready to SELL your property?

Post Your Ad Here!