Lifestyle

Camry broadens its appeal to younger buyers

Toyota has released a special-edition Camry Atara R that gains about $3000 of safety, performance, comfort and appearance features compared with the Camry Altise on which it is based – retailing for $31,820
Toyota has released a special-edition Camry Atara R that gains about $3000 of safety, performance, comfort and appearance features compared with the Camry Altise on which it is based – retailing for $31,820

FORGET the cardigan set. Toyota says younger buyers are flocking to its Camry range.

But when Toyota says "younger", it means under 50.

Toyota Australia's executive director sales and marketing Matthew Callachor said not only are their customers more youthful, they are also buying more up-market versions.

Mr Callachor said the trends to a younger demographic and a richer model mix for Camry were significant for the locally manufactured cars.

"Toyota's strategy is to expand Camry's appeal, especially to younger buyers, by putting put more focus on contemporary design and improved driving dynamics," Mr Callachor said.

"It is also important for our business to encourage customers to move up the range to experience even better levels of features and equipment.

"The only surprise is that the shift to a younger buyer profile and more profitable model mix has been more extensive than we imagined."

The seventh-generation range, launched late last year, aimed to expand buyer appeal and attract a younger audience with three new Atara variants above the entry-level Camry Altise.

Atara S, SX and SL models have unique styling, including a lower-body design, sporty mesh upper grille, prominent side skirts and twin exhausts.

"As a result, there are now significantly more people under 50 buying Camry - an increase of more than 20% compared with the previous generation," Mr Callachor said.

"At the same time, sales of the higher-grade Atara sedans are now accounting for more than one-third of all Camry sales compared with around 20 per cent for the previous generation."

Meanwhile, Toyota has released a special-edition Camry Atara R that gains about $3000 of safety, performance, comfort and appearance features compared with the Camry Altise on which it is based - retailing for $31,820.

Many of the added features were previously exclusive to the more expensive Atara models, including the front sports bumper and grille, sports side skirts and a dual exhaust diffuser, which boosts maximum power by 2kW.

Its higher specification also includes 17-inch alloy wheels in lieu of 16-inch (including a full-sized spare wheel), front foglamps and a special-edition badge.

Inside, Atara R has the added features of premium three-spoke steering wheel (with audio controls), 6.1-inch screen display audio and reversing camera with fixed guidelines^.

Camry Atara R special edition is offered in a choice of exterior colours: Diamond White, Silver Pearl, Graphite, Eclipse Black, Wildfire, Magnetic Bronze, and Reflex Blue.

Topics:  cars, cars news, motoring, toyota




Cause giving women back their dignity

HOW TO HELP: Drop sanitary items in to the purple bin at Voyage Fitness. Pictured: Lisa Brown and Jaron Cumerford.

A CONCERNED Warwick woman is working to help homeless women.

Warwick researchers show tech potential flies high

FLYING HIGH: Ken Laws demonstrating the applications of drones for monitoring grains production at the School Plant Science Competition.

Drones used for crop research at Hermitage

Warwick drivers urged to take ownership

JOINING FORCES: Crime prevention officer Senior Constable Kirsty Moore with volunteer in policing Keith Ritchie and police liaison officer Mandy Bahr set up for Queensland Road Safety Week.

Community joins forces for better road safety

Latest deals and offers

Courtney Stodden gets Reborn Doll

Courtney Stodden is trying to get over her recent miscarriage

Kate McKinnon 'destitute' before SNL

Kate McKinnon says she can't do anything but act

FBI investigating Leslie Jones website hack

The FBI are investigating Leslie Jones' personal website hack

Katy Perry: 'I stay normal with therapy'

Katy Perry says she relies on therapy to help her 'stay normal'

World's highest-paid actor revealed

The highest-paid actors in the world have been revealed

Jessica Alba regrets her tattoos

Jessica Alba regrets getting her tattoos

REVEALED: Pat Rafter's $18m Coast house on the market

Check out the photos of the Coast's most expensive property for sale

The "correction we had to have" in Gladstone's rentals

UPWARD MARCH: The rental vacancy rate in Gladstone has improved for the first time in more than a year, providing a confidence boost in the market.

Vacancy rates improve with signs that things are getting betterF

ISLAND FOR SALE: Cheap Fraser Coast island drops price again

Suna Island in the Great Sandy Strait will be auctioned by Ray White Hervey Bay on Saturday morning.

This is the cheapest island you will find for sale in Australia

How a family home can fit on a 250sq m block

This is what you can build on 250m2.

Here's the floor plan of a home built on 250sq m

$100m plan for Curtis Island 'world class' luxury resort

$100 million resort: Top views at Turtle Street at Curtis Island.

"At the moment we think it meets all the town planning approvals.”

Noosa mayor on "red alert" over planning court decision

Mayor Tony Wellington hands down his first budget.

Mayor upset at lack of say about look and feel of Noosa