Lifestyle

Camry broadens its appeal to younger buyers

Toyota has released a special-edition Camry Atara R that gains about $3000 of safety, performance, comfort and appearance features compared with the Camry Altise on which it is based – retailing for $31,820
Toyota has released a special-edition Camry Atara R that gains about $3000 of safety, performance, comfort and appearance features compared with the Camry Altise on which it is based – retailing for $31,820

FORGET the cardigan set. Toyota says younger buyers are flocking to its Camry range.

But when Toyota says "younger", it means under 50.

Toyota Australia's executive director sales and marketing Matthew Callachor said not only are their customers more youthful, they are also buying more up-market versions.

Mr Callachor said the trends to a younger demographic and a richer model mix for Camry were significant for the locally manufactured cars.

"Toyota's strategy is to expand Camry's appeal, especially to younger buyers, by putting put more focus on contemporary design and improved driving dynamics," Mr Callachor said.

"It is also important for our business to encourage customers to move up the range to experience even better levels of features and equipment.

"The only surprise is that the shift to a younger buyer profile and more profitable model mix has been more extensive than we imagined."

The seventh-generation range, launched late last year, aimed to expand buyer appeal and attract a younger audience with three new Atara variants above the entry-level Camry Altise.

Atara S, SX and SL models have unique styling, including a lower-body design, sporty mesh upper grille, prominent side skirts and twin exhausts.

"As a result, there are now significantly more people under 50 buying Camry - an increase of more than 20% compared with the previous generation," Mr Callachor said.

"At the same time, sales of the higher-grade Atara sedans are now accounting for more than one-third of all Camry sales compared with around 20 per cent for the previous generation."

Meanwhile, Toyota has released a special-edition Camry Atara R that gains about $3000 of safety, performance, comfort and appearance features compared with the Camry Altise on which it is based - retailing for $31,820.

Many of the added features were previously exclusive to the more expensive Atara models, including the front sports bumper and grille, sports side skirts and a dual exhaust diffuser, which boosts maximum power by 2kW.

Its higher specification also includes 17-inch alloy wheels in lieu of 16-inch (including a full-sized spare wheel), front foglamps and a special-edition badge.

Inside, Atara R has the added features of premium three-spoke steering wheel (with audio controls), 6.1-inch screen display audio and reversing camera with fixed guidelines^.

Camry Atara R special edition is offered in a choice of exterior colours: Diamond White, Silver Pearl, Graphite, Eclipse Black, Wildfire, Magnetic Bronze, and Reflex Blue.

Topics:  cars cars news motoring toyota



Foodies' scavenger hunt: are you up for it?

IF YOU want to give your tastebuds the flavour sensations of a lifetime, here is the ultimate foodie’s scavenger hunt through Brisbane.

5 minutes with Israel Folau on footy, life and love

Israel Folau and Silver Fern netballer Maria Tutaia announced their engagement last last year.

WE CAUGHT up with football star and Brisbane ex-pat Israel Folau.

10 reasons to head to South Bank this summer

Head to the only inner-city beach in Australia!

South Bank has a ridiculous amount of fun things to do.

Five mammoth events you need in your life

No Caption

BRISBANE isn’t known for doing things by halves…

How to make your child's every dream come true...

Take a dip at South Bank in the inner-city beach.

‘I DON’T want to do fun things, Mum and Dad’… said no child ever!

How to do Eat Street the right way

Know where to start and where to end to avoid a huge food coma before you get to experience all the goodies!

EVERY Friday and Saturday night, Hamilton comes alive.

You can do WHAT in Brisbane?!

Talk about arriving in style! Take your pub crawl to the next level with a helicopter!

BET you didn't know you could do these things in Brisbane...

More yellowbelly fingerlings in the water around Warwick

WATER COURSES: Keen angler and fishing enthusiast Ed Kemp is upbeat about more yellowbelly fingerling releases.

Warwick Fish Stocking Association busy

Warwick residents appreciate cooler conditions today

Murbucks celebrate a wicket at Briggs Oval on a day when the weather was a little cooler and less humid Warwick.

Cricketer can't remember a more humid carnival day for 25 years

Truck carrying fabric and curtains hits highway culvert

An ambulance was on scene

Semi trailer leaves road and hits culvert on Cunningham Highway

Local Partners

Rockies owners consider banning visitors

visitors who vandalise and trash The Rockies waterhole have owners considering banning all users.


Reigning Miss Rodeo Australia will be in town for awards

Miss Warwick Rodeo 2016 Ashleigh Grant, Miss Australia Rodeo Katy Scott, Miss Canada Rodeo Samantha Stokes and Miss America Rodeo Katherine Merck in Warwick during the 2016 rodeo.

Reigning Miss Rodeo Australia flying in to be part of 2017 awards

T20 might be batters game but no one told bowlers

Steven Lyons bats at Slade Park as WBAS chase the 166 scored by Summers.

Bowlers go well as tight battle on for final spots

Action hots up with semis this morning in carnival cricket

Dale's XI will play Dutch's Rudders at noon on Queens Pary Synthetic today.

The draw for final day of Warwick cricket carnival

Jennifer Aniston wants to return to TV

Jennifer Aniston is desperate to make a return to TV

Madonna hopes for election unity

Madonna hopes Donald Trump's election will "bring people together"

JK Rowling rules out Cursed Child trilogy

JK Rowling has ruled out a 'Cursed Child' movie trilogy

Buckley's chance in psychological thriller

James McAvoy and Betty Buckley in a scene from the movie Split.

Broadway veteran back on big screen with James McAvoy

Daniel MacPherson: acting’s a bit like channel surfing

Australian actor Daniel MacPherson in a scene from the American TV series APB.

THE Aussie export talks about making his mark in the US.

Shopping isn't fun if you can see dead people

Lisa Marie Woodham will be giving readings in Gladstone until Saturday January 21.

Shopping isn't fun if you can see dead people

Stockland's $150m pitch: Build it and they will come

Gladstone Marina. The Gladstone Regional Council offers a range of exciting job opportunities. Photo Contributed: Murray Ware.

Here's why we need to see Stockland upgrade start soon.

By the water's edge

Secure your seachange

HOT PROPERTY: Money to spend on land, buildings

File picture.

Sale, leasing of industrial real estate picks up in Mackay

Why tree-changers want to buy in the Southern Downs

Core Logic property statistics reveal the region's median house price for the Downs dropped 1.5% to $241,250 the September quarter.

Region's median house price drops 1.5% to $241,250

Collapsed Coast company could owe up to $5 million

Staff, ATO, landlords among those out of pocket.

Ready to SELL your property?

Post Your Ad Here!