EXCITEMENT is building for the 10-day Jumpers and Jazz in July Festival which kicks off on Thursday.
Warwick Tourism and Events CEO Tracy Vellacott said the magic of the festival now was its evolution into two big weekends.
"They are both equally interesting and have unique events," Mrs Vellacott said.
"Whatever weekend visitors come, they will find an action-packed program."
She is happy with accommodation bookings at this stage.
"The historic car meeting, which was held at the weekend, was during the festival last year which helped book accommodation out," Mrs Vellacott said.
Mrs Vellacott said advertising had been concentrated more on the Gold Coast, northern New South Wales, south Brisbane and Toowoomba markets this year.
"We have made a strong push into the drive market," she said.
"Even if they can't get accommodation, they can still come and experience the Tree Jumper Exhibition and some festival aspects."