'Fifty Shades of Grey' sparks boom

Fifty Shades Of Grey cover art.
Fifty Shades Of Grey cover art. Contributed

FIFTY Shades of Grey has sparked a "revolution" in women's reading habits according to the romance literature giants Mills & Boon, and the subsequent surge in sales has prompted them to re-release some of their most erotic works.

The publisher is re-printing a series of "romances with a sinful edge" under the collected name 12 Shades of Surrender to cash in on the extraordinary success of EL James's trilogy.

Since Fifty Shades was re-released by Random House subsidiary Vintage Books in April, sales of Mills & Boon noted a 40 per cent rise in sales of digital romance books.

Kimberley Young, Mills & Boon's editorial director, said: "Fifty Shades has revolutionised book buying and how comfortable women have become reading and talking about this kind of book.

"Women's tastes have changed.

"They are much more open about sex and willing to discuss their fantasies."

The company set up its Spice subsidiary to publish more erotic material in 2008 and the advent of the Kindle has boosted sales.

"We've seen a rise in erotica over the past four years in the digital market," Ms Young said.

Topics:  books, erotic adult fiction, erotica novels, fifty shades of grey



Local Real Estate

finda logo
Featured Real Estate
Step Inside - Surprise! $225,000
House 3 1 2
Original Radford... $175,000
House 2 1 1
Magnificent Homesite $129,500
Residential Land 0 0
Extended Family? Acreage... $425,000 neg
House 5 3 4

Featured Jobs

finda logo

Warwick jobs listed daily

Featured Jobs
GENERAL MANAGER ... Gladstone Full Time $120 - $150
SHORT ORDER COOK Warwick Casual
Senior Stockperson Clifton Full Time
Diocese Of Toowoomba... Toowoomba Full Time


Local Partners

LATEST DEALS AND OFFERS

Job Listings

Search for your next job now.
Learn More

Baby of the Year...

Baby Competition 2014
Learn More

Cars For Sale

Find cars for sale online now.
Learn More

Property Listings

Search for a property online right now.
Learn More

Local Profile

Stay Connected

Get the news as it happens, in your inbox

You can change the newsletters you are subscribed to when you edit your profile

Edit Profile


Special Offers

Latest deals and offers

View today's ePaper!

Read the digital edition
Learn More

Horoscopes

Virgo

Your dreams are vivid, and there may be some psychic experiences that will help you come to a conclusion over a problem. Trust your instincts.

read more

Marketplace

Special Offers & Promotions

Compare & Save