SHE'S conquered the netball court, now superstar Laura Geitz is set to conquer the fashion world with the launch of the Netball Factory.
Growing up in the small town of Allora on the Darling Downs, it was a pair of shoes that kick-started her stellar netball career.
As a young girl tossing up what sport to play, Ms Geitz chose netball over hockey, because her sister had a pair of purple netball shoes.
Her desire to bring stylish yet functional teamwear and equipment to netballers was the driving force behind the creation of the Netball Factory.
Geitz said this was one way she was giving back to the sport that had given her so much.
"I always joke about how a pair of purple ASICS influenced my decision to play netball, but in all seriousness, fashion plays a huge part in the game," Geitz said.
"Through my experience as a professional netballer, I have worked with a team of designers to custom-make the entire range, which I hope young netballers love just as much as I do."
From dresses to training gear and a full suite of equipment, the Netball Factory has everything a modern netball team needs and more.
The entire range can be customised with team colours and logos.
"This has been a dream of mine for so long and to see it finally come to fruition is amazing," Geitz said.
"Netball Factory has been a work-in-progress for the past 12 months and as you can imagine, seeing something you dream about come to life is very soul satisfying.
"There have been a lot of breakfast meetings, late nights and challenges along the way but I am very excited to launch the one-stop netball shop to you all.
"I can't wait until I see the first netball team run out on court wearing Netball Factory uniforms.
"That will make the long hours worth it."
The recent unveiling of the 2014 LG Signature Range tops off an already exciting year for Geitz that's included meeting the Duke and Duchess of Cambridge.
The entire range is available online at www.laurageitz. com.au.
This year's catalogue includes active wear, stylish training equipment and kits.