News

New CQ retail website is all about women's business

TWO Central Queensland women have launched a new retail website that encourages women to buy from brands with female leaders.

Jade Collins from Rockhampton and Alanna Bastin-Byrne from Mackay, have launched over 2000 brands on femeconomy.com.au.

"Two facts led me to create Femeconomy. The first, women make 85% of consumer purchase decisions," Mrs Collins said.

"The second, gender equality won't be achieved until 2133 at the current rate of progress.

"I thought if we could channel women's significant economic purchasing power towards brands with female leaders, then we'd really make a positive impact in the world for women.

"We believe that if there are more female leaders, men and women will start to benefit from more flexible working arrangements, there will be more income for families as the gender and superannuation pay gap closes and we will start to normalise women as leaders in our community."

 

Research from the Peterson Institute of International Economics shows that going from having no women in corporate leadership to a 30% female share is associated with a 15% increase in profitability for a typical firm.

"The criteria to be a Femeconomy friendly brand is to be at least 50% female owned or have 30% of women on the board," co-founder of Femeconomy and Jade's sister-in-law, Miss Bastin-Byrne said.

"With board membership, it was important for us to align with the Australian Institute of Company Directors' target of 30% of women on boards by 2018."

"Each week on Femeconomy we will highlight a brand, it's products and a female leader. At Femeconomy you can save your favourite brands, so they are easy to locate when you come back to the site. And companies can also submit their brands to us. Find us on Facebook, Twitter, Instagram, YouTube and LinkedIn."

"We know Rockhampton and Mackay are active in the startup space and we are proud of where we grew up," Mrs Collins said.

"We hope the story of launching our site encourages other regional entrepreneurs to go for it!"

Topics:  business businesswomen online shopping



Fire crews called to John Dee

The alarm was triggered shortly before 3.30pm

The firefighters were called to the abattoir at 3.30pm.

Termites devastate Southern Downs park shelters

Shelters made unsafe by termite damage dismantled

7 epic Airbnb getaways on the Southern Downs

Wouldn't you like to stay here for a night or two?

Hey, don't you deserve a getaway?

Local Partners

Clifton in election carve up

Clifton could become part of a new seat by the next Queensland election in a shake-up of political boundaries.


Cricket and drag racing in the news on Southern Downs

Drag organiser Matthew Loy.

Weekend action will include cricket and drag racing

4 things you can't miss this week

Winners Stunned Mullets and runners-up Marbuck's XI after the final of the Condamine Sports Club Australia Day Cricket Carnival. Photo Gerard Walsh / Warwick Daily News

Here are 4 things you can't miss this week

Events you need to be at this week...

Andrew Lange races at Warwick Dragway.

No Prep Kaos drag racing open to all

Why Emma Watson turned down Cinderella

Emma Watson in a scene from the movie Beauty and the Beast.

HARRY Potter star has standards when it comes to Disney princesses.

Wonder Woman a ‘disjointed disaster’, says DC insider

Gal Gadot in a scene from the movie Wonder Woman.

INSIDER says the much-hyped blockbuster will disappoint.

Kid nails Swift impersonation

Seven-year-old Xia Vigor nails Taylor Swift impersonation on the Philippine talent show Your Face Sounds Familiar Kids.

TAYLOR Swift has a seven-year-old doppelganger.

Ariana Grande 'hardest working 23-year-old on Earth'?

Ariana Grande

Not everyone was impressed with Grande’s self-proclaimed work ethic

Why The Walking Dead cast are paid a pittance

Despite massive ratings the cast haven't been shown the money

50 Shades Dornan on why he hates the film

Dornan and Johnson’s frequent sex scenes were ‘awkward’ to film. Picture: SuppliedSource:Supplied

Jamie Dornan doesn’t blame you for hating 50 Shades

Sunday auction for historical home

Former Catholic school sure to attract spirited bidding

Looking back, looking ahead in Noosa

NEVER-ENDING GLORY: Looking towards Laguna Bay and Hastings St from Noosa National Park.

Natural appeal of Noosa continues to attract buyers

Thousands of jobs part of $1b retirement village project

THIS YEAR: An artist impression of the new Aveo retirement village in Springfield.

Aveo Springfield unveiled this month, homes ready by July

KNIFE-EDGE: The housing tightrope we now face

Even the smallest interest rate rise will be hard for some to handle.

One if five home owners at risk, according to new analysis

'Difficult times': Rental prices tipped to increase in 2017

GREAT BUYS: There are some great rentals and houses to buy in South Gladstone. Head to gladstoneobserver.com.au for the top 10 homes under $100 to rent right now in the Gladstone region.

Investors may soon see a "profitable return” on properties.

Ready to SELL your property?

Post Your Ad Here!