New CQ retail website is all about women's business

TWO Central Queensland women have launched a new retail website that encourages women to buy from brands with female leaders.

Jade Collins from Rockhampton and Alanna Bastin-Byrne from Mackay, have launched over 2000 brands on

"Two facts led me to create Femeconomy. The first, women make 85% of consumer purchase decisions," Mrs Collins said.

"The second, gender equality won't be achieved until 2133 at the current rate of progress.

"I thought if we could channel women's significant economic purchasing power towards brands with female leaders, then we'd really make a positive impact in the world for women.

"We believe that if there are more female leaders, men and women will start to benefit from more flexible working arrangements, there will be more income for families as the gender and superannuation pay gap closes and we will start to normalise women as leaders in our community."


Research from the Peterson Institute of International Economics shows that going from having no women in corporate leadership to a 30% female share is associated with a 15% increase in profitability for a typical firm.

"The criteria to be a Femeconomy friendly brand is to be at least 50% female owned or have 30% of women on the board," co-founder of Femeconomy and Jade's sister-in-law, Miss Bastin-Byrne said.

"With board membership, it was important for us to align with the Australian Institute of Company Directors' target of 30% of women on boards by 2018."

"Each week on Femeconomy we will highlight a brand, it's products and a female leader. At Femeconomy you can save your favourite brands, so they are easy to locate when you come back to the site. And companies can also submit their brands to us. Find us on Facebook, Twitter, Instagram, YouTube and LinkedIn."

"We know Rockhampton and Mackay are active in the startup space and we are proud of where we grew up," Mrs Collins said.

"We hope the story of launching our site encourages other regional entrepreneurs to go for it!"

Topics:  business businesswomen online shopping

WATCH: Men welcomed to women's group

Bev Hall, Diane Walsh, Denise Maycock and Margaret Grayson at the QCWA Scarf and High Tea day. Photo Sophie Lester / Warwick Daily News

Major change for nation's largest women's group

Rooster needed: too many eggs

ROOSTER HUNT:  Rhans Campbell and Alex Haynes were at the Pig and Calf Sale in search of a rooster.

THEY'VE already got themselves quite the menagerie at home.

Dragon St arson heard in Warwick court

A house fire overnight in Warwick is being treated as suspicious

The man is charged for burning down his home.

Local Partners

Australia Day Award nominations now open

ALL those who know someone who has made an outstanding contribution to the Warwick community is encouraged to nominate them for an Australia Day Award.

WATCH: NASA space station is live, see the view from above

In this picture taken from NASA's International Space Station from April 2015, the SpaceX Dragon is captured with the 57.7-foot-long Canadarm2 robotic arm before its installation to the Harmony module.

See the world from a new perspective as space station passes Rocky

Events you need to be at this week...

Some Australian sevens rugby squad members will be in Warwick this weekend.

It won't be all rodeo in Warwick this weekend

He's here for the Melbourne Cup of campdrafting

David Thorn from Cootamundra on Oh How Foxy.

David Thorn is here to make the most of the Warwick Rodeo.

Hugh Laurie receives star on Hollywood Walk of Fame

Hugh Laurie on the Hollywood Walk of Fame

Hugh Laurie and his star on the Hollywood Walk of Fame

Blake Lively hosts 40th party for Ryan Reynolds

Blake Lively throws husband Ryan Reynold's 40th birthday bash

What's on the big screen this week

Benedict Cumberbatch in a scene from the movie Doctor Strange.

MARVEL'S latest superhero Doctor Strange makes his debut.

Trump 'worked like hell' to pick up John Travolta's wife

John Travolta and Kelly Preston

Trump wrote comments in tribute to Travolta's son Jett

RECAP: The Bachelorette S2E11 - top three battle it out

The Bachelorette finalists, from left, Matty Johnson, Lee Elliott and Jake Ellis.

It's Matty, Lee or Jake. Who will Georgia choose?

Jake left broken-hearted by Bachelorette break-up

Jake Ellis is one of the final three bachelors on The Bachelorette.

GEORGIA chooses Lee and Matty J as her final two suitors.

Tough times in CBD: Woolies says goodbye Ipswich

Woolworths in the Ipswich Mall.Photo: Rob Williams / The Queensland Times

The last day of trading will be January 1

Look at me! Kath and Kim home up for sale

Kath and Kim from the iconic Aussie TV series.

'Crack open the Baileys and grab a box of BBQ Shapes'

How to fit 100,000 new homes on the Coast

Property, real estate, housing, suburb,  August 2016

Fitting 2m extra people in south-east Qld in 25 years a balance

Hinterland horse stud passed in for $8.25 million

UNREAL: This Maleny estate is incredible.

12-bedroom hinterland horse stud still available

Hit songwriter's Noosa mansion on market

SPECIAL PLACE: The Cintamani estate is going to tender, marketed by Tom Offermann Real Estate.

Is this Queensland's best property?

Kiwi siblings snap up Dotcom mansion for $32.5m

The new toy company owners of the Coatesville mansion want replace any controversy with positivity and fun. Photo / Barfoot and Thompson

The trio paid $32.5 million for the property in June