News

Shhh! Don't say the 'A' word

A cheeky Edward Carroll, of Mackay, near the sign that a Mackay woman finds offensive.
A cheeky Edward Carroll, of Mackay, near the sign that a Mackay woman finds offensive. Peter Holt

IT'S a four-letter word that's got one Mackay resident so riled up she's written to the Premier.

Ailsa Boyden, of Farleigh, has written a letter to Campbell Newman, the Daily Mercury and local Members of Parliament calling for the word 'arse' to be removed from a Caneland Central store's publicly displayed coffee menu.

The store, Pie Face, uses the term 'Kick my arse!!!' to refer to its strongest coffee blend.

Ms Boyden said she was concerned because the sign was low to the ground and could easily be seen by children.

"(I) consider it time to draw a line in the sand as regards (to) offensive language, whether it be the spoken or written word," Ms Boyden said.

"And this wording is totally unacceptable for general viewing."

In her letter, Ms Boyden asks the government to step in and change legislation which allows the word to be used in advertising.

"It is my hope that the LNP State Government takes this complaint seriously and leads by example by stamping out this type of advertising," Ms Boyden wrote.

Ms Boyden has made a stand on controversial issues before and is a fierce anti-fluoridation campaigner.

Yesterday the Premier's office responded to the letter and said while the Premier did not support the use of offensive language, it was beyond his powers to do anything about it.

Head of Pie Face marketing Ben MacPherson said while he understood some people might be offended by the word, it was all part of the company's branding not to take itself too seriously.

"We're not trying to dumb our brand or offer down so it appeals to everyone," Mr MacPherson said.

"We want people to have a bit of fun with their eating experience; it's part of what makes us unique.

"'Kick my arse' coffee is something we personally love and are really proud of."

Caneland Central manager Phillip Martin declined to comment on the controversy; however, he indicated the shopping centre would not be taking any steps towards changing the sign.

Topics:  caneland central pie face



How to survive a bushfire in your car

IT SOUNDS like a nightmare, but it can happen.

Eight reasons to join the RFS

SPREAD across 93% of Queensland, the Rural Fire Service has about 36,000 volunteers. And you could be one of them.

What if my insurer gives me grief?

CLAIMING your insurance cover after a natural disaster can go one of two ways. It can be a breeze, or like pulling teeth.

Students learn important lesson, get drenched

Alyssa Tatti, Savannah Halley, Krystal Simon and Anlil Basson took full advantage of the midday relief.

These agencies here today help us in so many different ways.

Rose City unites in festive event

SPECIAL GUESTS: Long-term performers Erin Hilton and Melissa Reid will take to the stage for the Carols in the Park on December 15.

Local performers entertain at Carols in the Park

Warwick woman's horror at dog locked in car

DANGEROUS: On a 30°C day, the temperature inside the car could be as high as 70°C.

"The dog was huffing and puffing,” she said.

Local Partners

Taylor Lautner 'spotted smooching co-star'

Taylor Lautner has been romantically linked to Billie Lourd

David Beckham's tattoos come to life for UNICEF campaign

David Beckham has called for an end to violence against children

Pop star Liam Payne's Facebook hacked with porn

"Things that can happen to you when you don't have sex."

Tim Roth was abused by his grandfather

Tim Roth was abused by his grandfather during his childhood.

Leo designs shocker tattoo for Tom Hardy after lost bet

Leonardo DiCaprio has designed a new tattoo for Tom Hardy

Hollywood star at home on the Coffs Coast

FEELING LUCKY, SON?: Scott Eastwood visited the Coffs Coast

Guess which Hollywood star has been seen around the Coffs Coast?

Developer's grand new multi-million dollar estate

NEW ESTATE: This is the only plan revealed by the property developer's new Billabongs Estate in Agnes Water.

DEVELOPER given the go ahead for a massive estate with 149 homes.

Couple's desperate $550K price drop to sell Gladstone home

Brian Headley and Kirstene Staib are selling their Kin Kora mansion for $750,000.

TELL tale sign of Gladstone's property market.

Banks reclaim Gladstone homes as job losses bite

LONG FALL: Property experts Heron Todd say, based on key market indicators, Gladstone is still travelling to the bottom of the market, with property prices set to get cheaper.

Property valuers say Gladstone housing market hasn't hit the bottom

The million dollar property to test Mackay's market

This Victoria St building will go to auction Tuesday and investors will be watching closely to see how much it sells for.

'High profile architect designed CBD asset' goes to auction

Prices jump in trio of mining towns

THE boost in coal prices in the past six months has triggered a house price jump in at least three mining towns in Central Queensland.

Boost in coal prices triggers a market turnaround

Ready to SELL your property?

Post Your Ad Here!