News

Shhh! Don't say the 'A' word

A cheeky Edward Carroll, of Mackay, near the sign that a Mackay woman finds offensive.
A cheeky Edward Carroll, of Mackay, near the sign that a Mackay woman finds offensive. Peter Holt

IT'S a four-letter word that's got one Mackay resident so riled up she's written to the Premier.

Ailsa Boyden, of Farleigh, has written a letter to Campbell Newman, the Daily Mercury and local Members of Parliament calling for the word 'arse' to be removed from a Caneland Central store's publicly displayed coffee menu.

The store, Pie Face, uses the term 'Kick my arse!!!' to refer to its strongest coffee blend.

Ms Boyden said she was concerned because the sign was low to the ground and could easily be seen by children.

"(I) consider it time to draw a line in the sand as regards (to) offensive language, whether it be the spoken or written word," Ms Boyden said.

"And this wording is totally unacceptable for general viewing."

In her letter, Ms Boyden asks the government to step in and change legislation which allows the word to be used in advertising.

"It is my hope that the LNP State Government takes this complaint seriously and leads by example by stamping out this type of advertising," Ms Boyden wrote.

Ms Boyden has made a stand on controversial issues before and is a fierce anti-fluoridation campaigner.

Yesterday the Premier's office responded to the letter and said while the Premier did not support the use of offensive language, it was beyond his powers to do anything about it.

Head of Pie Face marketing Ben MacPherson said while he understood some people might be offended by the word, it was all part of the company's branding not to take itself too seriously.

"We're not trying to dumb our brand or offer down so it appeals to everyone," Mr MacPherson said.

"We want people to have a bit of fun with their eating experience; it's part of what makes us unique.

"'Kick my arse' coffee is something we personally love and are really proud of."

Caneland Central manager Phillip Martin declined to comment on the controversy; however, he indicated the shopping centre would not be taking any steps towards changing the sign.

Topics:  caneland central, pie face




Join the Community.

Get your local news, your way.

Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

BUDGET 2016: Small business tax cuts cost us $9 billion

Australian Federal Treasurer Scott Morrison speaks at the despatch box during the delivery of the 2016-17 Federal Budget in the House of Representatives at Parliament House in Canberra,

It will cost the federal government $5.3 billion in lost revenue

Budget 2016: Upper-middle Aussie will get the rewards

Smokers will be hit with hefty increases in taxes over the next four years.

Small businesses and big earners to get tax cuts

Latest deals and offers


Truck smashes into caravan on the Cunningham Hwy

Warwick police Sergeant Shane Reid at the scene of a crash between a truck and a...

ACF take Minister to Court

ACF chief executive Kelly O'Shanassy

The Australian Conservation Foundation go to court to stop Carmichael mine.

Dash Cam: Roo takes on car

Kangaroo leaps car.

Kangaroo could have kept going, jumps car instead.

Mayor: confidence is key to filling empty shops

Former Destination Southern Downs business implementation manager Tracy Dobie has announced she will be running for Mayor. Photo Contributed

Dobie to lead economic development committee

Warwick commercial property market in ‘decline’

The old Mango camping store on Albion St is for sale/lease at the moment. It's been empty since late February after housing the camping business for 10 years.

Business confidence affects commercial property sales

Demand for acreage lots pushes up property prices

Property values in Cooroy have increased 25%

Property values jump in Cooroy and Peachester.