Style's call of The Wild

Moselle Clothing’s winter collection, The Wild, designed by Joe Mitchell.
Moselle Clothing’s winter collection, The Wild, designed by Joe Mitchell.

IT IS not often a fashion story starts by talking about American author, philosopher and naturalist Henry Thoreau. But that is where the story of Moselle Clothing's winter collection begins.

In the March of 1845 Henry Thoreau was told to head out into the woods, build himself a hut where he would be at one with nature and learn what he could about the essentials of living.

"I went to the woods because I wished to live deliberately," he wrote.

"I did not wish to live what was not life."

This experience was the basis for his most seminal work, Walden, a reflection upon simple living in natural surroundings.

Moselle Clothing's collection, The Wild, could not get closer to this concept of living deliberately and embracing the concept of simple living.

Designed by emerging designer Joe Mitchell of Sharp Adze, he wanted to create a collection that celebrated being close to nature and was inspired by the work of Thoreau.

"I originally started out wanting to put together a collection that was both natural and a bit manly. One that wouldn't feel like more fashion clutter, but a bit of an escape from it," he said.

"The woodsman or lumberjack theme really evolved from that - woodsmen are the epitome of that idea; escaping the mundane for the wild.

"He's out in the elements day in and day out, he's incredibly connected to nature and he's got time to think.

"The lumberjack lives a simple life. I think that's got a lot to do with being surrounded by nature - when you're out in the wild, it cleans your mind from the unneeded; it distils."

Moselle Clothing is an emerging fashion label which designs, produces, wholesales and distributes a range of ethically produced t-shirts, singlets and bags made by women rescued from the sex trafficking industry in Thailand.

It is a label for those who are fashion conscious but want to do something positive through the clothes they buy.

The collection is made using organic cotton which, Mitchell says, was an essential element in the creation of The Wild.

"It's a natural product and is grown using processes that work alongside nature, so it really supports the 'returning to nature' idea behind the collection," he said.

"Non-organic cotton is pretty nasty to grow - it uses 16% of the world's pesticides, more than any other one crop. Because a lot of cotton is still hand-picked in countries like India (where we get ours from) and in Eastern Europe, only using organic cotton means knowing the people who grew and picked the cotton in our tees didn't risk having the respiratory illnesses and other nasty issues people working with non-organic cotton can encounter."

For Mitchell design has long been a passion which began for him at the start of high school.

"I used to design and print tees with sketchy iron-on transfers Mum brought home. Thanks Mum," he said.

As well as furthering his own design skills Mitchell hopes in the future to travel and visit the people involved at each step of the Moselle Clothing supply chain - from the cotton farmers to the seamstresses - and share these experiences on the label's blog.

The Wild collection is available from


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