Lifestyle

Tiddler genre goes upmarket with Volkswagen's contribution

Volkswagen is set to cause a stir with its new Up starting from under $14,000 plus on-roads.
Volkswagen is set to cause a stir with its new Up starting from under $14,000 plus on-roads.

THE city runabout is about to go upmarket. Volkswagen has dropped a bombshell on the emerging ''tiddler" segment by introducing a small car with a starting price of just $13,990, plus on-road costs.

The Up will be the cheapest Volkswagen offered in Australia since the 1980s and will go head-to-head with Korean and Japanese brands at the most price-sensitive end of the new car market.

Volkswagen also expects the car to entice buyers who may otherwise have bought a second-hand car.

It's a radical departure for a brand that has successfully pitched itself as an upmarket alternative to mainstream Japanese small cars.

But the managing director of Volkswagen Australia, Anke Koeckler, said the car is important because it will introduce new buyers to the brand, competing against cheap runabouts, including the Suzuki Alto, Holden Barina and Nissan Micra.

"It will be interesting to see whether we can create another segment," Koeckler said.

"I think there is a tendency of consumers to go for downsizing. More and more people know they can get the assets of a big car in a small car, and small is beautiful."

Koeckler predicts the price will tempt buyers who previously considered a European badge out of their price bracket.

"I think that we will get much more from the competitors," she said.

"In previous times, they (buyers) were looking at driving a Volkswagen, but it was not affordable for them."

Koeckler is not willing to make a short-term prediction on sales but said the car was not a niche offering.

She predicted that within three years the tiddler segment will have established itself as an important part of the overall car market.

The Up will be available as a three or five-door hatchback (which starts at $14,990 plus on-roads), and is powered by a tiny 1.0-litre engine putting out just 55kW of power and 95Nm of torque.

It is only available with a five-speed manual transmission, limiting its showroom appeal in a segment traditionally dominated by automatics.

A self-shifting gearbox is offered overseas but was not available for the local launch.

The car will introduce a new level of technology to the city runabout segment, including an advanced crash-avoidance system that, until now, has been reserved for luxury cars or more expensive models.

The City Emergency Braking system uses lasers to detect an imminent rear-end collision and can automatically apply the brakes. T

he system is claimed to potentially avoid crashes at speeds slower than 30kmh and minimise the impact at higher speeds.

But the Up also misses out on some features taken for granted in its competitors.

It has only four airbags, with no head-protecting airbags for back seat passengers, even though other cars of similar size and price come with six airbags.

However, it still achieves the maximum five-star Euro NCAP safety rating.

Bluetooth connectivity, which is also common in the segment, is optional.

The rear windows only pop out rather than wind up and down and there are only four seats.

Prestige paint adds $500 to the price, while cruise control and rear parking sensors cost $600, and a sunroof costs $1400.

To get Bluetooth connectivity, buyers will have to pay another $500 to get a clip-in sat nav unit that also incorporates media streaming, a detailed trip computer and a series of read-outs designed to help the owner drive more economically.

A "Comfort Style" pack - with 15-inch alloy wheels, fog lights, leather-trimmed steering wheel, handbrake lever and gear shifter, leatherette interior, heated front seats and floor mats - adds $2500.

The Up is more than half a metre shorter than the Polo and its tiny three-cylinder engine takes 13.2 seconds to reach 100kmh from standstill.

Despite this, Koeckler expects the new Volkswagen Up to take sales away from slightly larger mainstream offerings including the Toyota Yaris, Mazda2 and Ford Fiesta.

Traditionally, Australian buyers have baulked at the mini cars that are common sights on Europe's congested streets.

Ford tried and failed with the Ka three-door, while Toyota's Daihatsu subsidiary, which specialised in micro cars, also came and went without making a sizeable impact on the local market.

But downsizing has begun to take hold as fuel prices rise, with three-cylinder cars becoming more commonplace, particularly among the Japanese brands.

Ford is also planning to introduce a three-cylinder turbo engine on its smallest car, the Fiesta.

 

VITAL STATISTICS

Model: VW Up

On sale: October

Engine: 1.0-litre three-cylinder generating 55kW and 95Nm

Transmission: Five-speed manual only

Consumption: 4.9litres/100km (average)

CO2: 114g/km

Bottom line: From $13,990 (3-door), $14,990 (5-door)

 

>> To read more lifestyle stories

Topics:  cars, drive, lifestyle, motoring, vehicles, volkswagen




Ban makes smokers jokers

See what our readers think about smoking bans

Driving home the message home

AWARENESS: Warwick primary students will be educated on the safety concerns around trucks during TruckWeek.

Truck Week continues safety cause in Warwick

Warwick's teenage 'witness' convicted of two armed robberies

ON PAROLE: Mitchell Skinner has avoided jail despite being convicted for his role in two armed robberies.

Youth first pretends to be a witness at armed robbery.

Latest deals and offers

Gina Rodriguez relished dramatic change for new film

Jane the Virgin lead Gina Rodriguez

TV star shaved her hair for movie role

Kooza takes circus-goers back to Cirque Du Soleil's roots

The high wire act as featured in Cirque Du Soleil's Kooza.

NEW show puts the skills of the performers front and centre.

Branson "amazed" he's still alive after cycling crash

Branson saw "his life flash before my eyes" during a bike crash

Reality TV show "turned our special day into a joke"

UNHAPPY: Maryborough couple Emma and Steven Dilliway who star on Australia's Cheapest Wedding and are not happy with the outcome.

Reality television helped turn this wedding into an internet joke

John Krasinski has better sex now he's in good shape

John Krasinski says there's at least one good reason to get jacked

Kanye West gets 'free reign' at VMAs

Kanye West has been let off the leash for the VMAs

REVEALED: Pat Rafter's $18m Coast house on the market

Check out the photos of the Coast's most expensive property for sale

The "correction we had to have" in Gladstone's rentals

UPWARD MARCH: The rental vacancy rate in Gladstone has improved for the first time in more than a year, providing a confidence boost in the market.

Vacancy rates improve with signs that things are getting betterF

ISLAND FOR SALE: Cheap Fraser Coast island drops price again

Suna Island in the Great Sandy Strait will be auctioned by Ray White Hervey Bay on Saturday morning.

This is the cheapest island you will find for sale in Australia

How a family home can fit on a 250sq m block

This is what you can build on 250m2.

Here's the floor plan of a home built on 250sq m

$100m plan for Curtis Island 'world class' luxury resort

$100 million resort: Top views at Turtle Street at Curtis Island.

"At the moment we think it meets all the town planning approvals.”

Noosa mayor on "red alert" over planning court decision

Mayor Tony Wellington hands down his first budget.

Mayor upset at lack of say about look and feel of Noosa