February is the month to get down to business
I ALWAYS think of January as the month to regroup, reflect and build a plan, leaving February to be the month to really get down to business.
Of course I can say this given I wasn't around the office for most of January.
The flip side is the WTE team have hit the ground running with Australia Day celebrations ticked off, our 2014 Savour Warwick & Surrounds launched last night, a Heritage Week program in the draft stages, a new operator newsletter distributed and JJJ preparations in full swing.
A week into February and we've got momentum on increasing drive tourism into the region, there's news that singing sensation Mark Vincent will be headlining an event in March and there is no shortage of opportunities for tourism operators in the region to up-skill with a digital ready workshop this week and think-tank next week at the Destination Planning meeting for this region.
Allora has been hitting the headlines of late with a starring presence as the childhood home of PL Travers, author of Mary Poppins, in the recent film Saving Mr Banks.
This has certainly got some of the locals fired up to elevate Allora's tourism appeal so watch this space.
Last weekend it was all about the blues, brews and barbecues as the Railway Hotel Allora Cup successfully reappeared on the local race calendar.
This weekend the Allora Showgrounds will be bustling with horses, cows, floral art, cooking and everything else you would find at one of the premier agricultural shows in the region.
Friends are tipping the Demolition Derby as the must-see of Saturday night.
The following weekend Allora hosts a Country Music Stampede and Horse Trail Riding Muster.
The Light Horse will put on a demonstration and cowboys and girls handy with a stock whip will wind up some cracking fun.
A quick check of our events calendar shows this month will be one of country shows, country music, country racing and no doubt country hospitality.
We head into 2014 with the knowledge and conviction that working together will bring a far better outcome for this region in terms of grabbing a slice of the increasing tourism pie.
What are you as a tourism operator or local business going to do to help the tourism landscape in 2014? Did you attend the 'Savour' launch? Did you read your latest edition of tourism newsletters from both WTE and Southern Queensland Country? Did you attend the free 'Digital Ready' workshop this week? If not, why not?
We will strive to improve on everything we have delivered in the past year in the realm of events and tourism - that's just what we do. What are you going to do to help us and your business?