Entertainment

Ads 'spoil TV and children'

Emu Park’s Barry Maslen flicks through the channels on his television trying to find some actual programming instead of advertisements.
Emu Park’s Barry Maslen flicks through the channels on his television trying to find some actual programming instead of advertisements. Sharyn O'Neill

EVER get the feeling that there are more advertisements on television than actual programs? Emu Park's Barry Maslen does - it's his pet hate.

From the Ahh Brah to the Abswing and endless plugs for competitive cooking shows, Barry has had enough.

"It's just one after the other - I'm fed up with it," he said.

"In an hour program we only get about three quarters of actual television."

In the Australian Communications and Media Authority's (ACMA) Digital Australians report released in October last year, 45% of people complained about the number of ad breaks on television.

The issue even beat violence on television to become the number one concern of viewers.

But Barry said not only were there too many advertisements, they were also the wrong ads - the worst being those pushing greasy, unhealthy foods.

"They're to blame for obesity in younger generations, 110%," he said.

Barry, who has worked in the food industry in the past and lived overseas both in New Zealand and Norfolk Island, said Australia's obesity problem was of growing concern.

"Here it's just too convenient for young people to get junk food and the ads don't help.

"I know they've got to play them otherwise there would be no TV at all but advertise something that's decent and not detrimental to our health," Barry said.

 

The 10 most complained about ads of 2011

Data from the Australian Advertising Standards Bureau:

1. Poster - Queensland Association for Health Communities - The ad portrays two men hugging and says "Rip & Roll" with a picture of a condom on it.

2. TV - Energy Watch - Featured an Indian person doorknocking to sell the best deals for energy.

3. Billboard - MyPeace - Jesus - A prophet of Islam with a phone number for people to call to receive a free Koran.

4. Billboard - Queensland Association for Health Communities - Rip Roll - The ad portrays two men with one kissing the other's neck. The billboard says it is a safe sex message.

5. TV - Essential Beauty Franchising - The advertisement shows a book with the first letters of words swapped around to tell the story of a woman requiring hair removal from personal areas.

6. Poster - General Pants Group - Photo of a topless woman. Her nipples taped with black tape and male hands unzipping her pants. In the background there are giant words advertising 'Sex' and tiny print saying 'fashion'.

7. TV - Foxtel Management Pty Ltd - A family is shown setting up Christmas lights on their house. When the lights go on they spell out the words MERRY FOXMAS.

8. TV - Supre Pty Ltd - Woman wearing product dancing around.

9. Billboard - The Tool Shop -Three provocatively dressed women stand near the words "How about all three?"

Tie 10. TV - Optus Communications - The ad features two crocodiles " "playing" tennis. They are using a Sugar Glider as the "ball".

And: TV - Santos Ltd - Ad shows a farmer on his tractor in a beautiful countryside setting advocating coal seam gas and claiming the advertiser, Santos, is looking after our future.

 

What ads bother you the most, and why? Leave a comment below.

Topics:  advertisements children commercial television tv



How to survive a bushfire in your car

IT SOUNDS like a nightmare, but it can happen.

Eight reasons to join the RFS

SPREAD across 93% of Queensland, the Rural Fire Service has about 36,000 volunteers. And you could be one of them.

What if my insurer gives me grief?

CLAIMING your insurance cover after a natural disaster can go one of two ways. It can be a breeze, or like pulling teeth.

SONY Camp a hit for schoolkids

Aiden Johnston and Jai Sutton (blue shirts, from front) with Scots PGC student James Gilmore and Assumption College students Amy Whear, Isabella Elswyk and Leesa Osborne.

Students with a disability treated to a big weekend of fun

Heatwave fans spending spree

A heatwave in Warwick has sent residents on a shopping spree.

Summer's first heatwave has been a hit for Warwick retailers

The day the cards fell right

BOOK NOOK: Wendy Campbell, in amongst her books.

For over 16 years her shop has been Wendy Campbell's sanctuary.

Local Partners

Lighting up K-Town for Xmas: A high voltage holiday

As homes all over the Southern Downs are lighting up for Christmas, one family is going above and beyond


Creekside Carols are all set to thrill Allora crowd

Chad Wilson, Sarah and Stacey Turner, Greta Barton and Jo Denny at the Allora's Creekside Carols under the Stars   



Photo Deanna Millard / Daily News

ALLORA'S Creekside Carols are on tomorrow night

Events you need to be at this week...

Warwick Volleyball Ladies grand finalists Grinners (back, from left) Lisa Bergemann, Rachel King and Allyne Waters (front) Awesome team members Emma Lowe, Lydia Wallace and Mandy Aspinall after the first season finals this year.

Touch, volleyball and cricket have major events in the next week

Mitchell Shield between Warwick and Stanthorpe

LOCAL DERBY: Stanthorpe captain Ben Staley with the Hendry Bourke Trophy for cricket supremacy between Warwick and Stanthorpe after a victory at Slade Park two years ago.

Warwick will host Stanthorpe in local derbies

Hacksaw Ridge wins big in first round of AACTA Awards

Luke Bracey and Andrew Garfield in a scene from the movie Hacksaw Ridge.

THE major awards will be handed out on Wednesday night.

Paris Hilton fumes at clumsy partygoers

A reveller spilt their drink on Paris Hilton's DJ decks

Winnie Harlow isn't a role model

Winnie Harlow insists she isn't a role model.

Felicity Jones proud of Rogue One: A Star Wars Story role

Felicity Jones feels it is "important" for a woman to head Rogue One

Kiwi's plea to Ellen DeGeneres to save bakery after quake

Ellen... we need your magic.

Family had to be helicoptered out after powerful quake

Seacrest: Things are "going better" for Kim and Kanye

Ryan Seacrest says things are "going better now" for Kanye West

Couple's desperate $550K price drop to sell Gladstone home

Brian Headley and Kirstene Staib are selling their Kin Kora mansion for $750,000.

TELL tale sign of Gladstone's property market.

Developer's grand new multi-million dollar estate

NEW ESTATE: This is the only plan revealed by the property developer's new Billabongs Estate in Agnes Water.

DEVELOPER given the go ahead for a massive estate with 149 homes.

Banks reclaim Gladstone homes as job losses bite

LONG FALL: Property experts Heron Todd say, based on key market indicators, Gladstone is still travelling to the bottom of the market, with property prices set to get cheaper.

Property valuers say Gladstone housing market hasn't hit the bottom

The million dollar property to test Mackay's market

This Victoria St building will go to auction Tuesday and investors will be watching closely to see how much it sells for.

'High profile architect designed CBD asset' goes to auction

Prices jump in trio of mining towns

THE boost in coal prices in the past six months has triggered a house price jump in at least three mining towns in Central Queensland.

Boost in coal prices triggers a market turnaround

Ready to SELL your property?

Post Your Ad Here!