YOU MAY NOW, KISS THE PRIZE: Peta and Dean Murphy of Weddings and Events Warwick won the first place prize for floral design at the Queensland ABIA wedding awards.
YOU MAY NOW, KISS THE PRIZE: Peta and Dean Murphy of Weddings and Events Warwick won the first place prize for floral design at the Queensland ABIA wedding awards. Evoke Studios Photography

An expert's guide to planning the perfect wedding

WARWICK'S favourite wedding guru Peta Murphy has learned a thing or two on her journey to first place at the ABIA Queensland awards.

The owner of Wedding and Events Warwick took out several prizes at the ceremony, first place for floral design, fifth place for wedding styling and sixth place for wedding planning.

Mrs Murphy credits the win to her love for her profession and the support of her family.

"The business runs on passion. I am so passionate about what I do from the flowers to the styling, I try to make my service a personal one for my clients,” she said.

”I could not have done this without my family though, my husband, Dean works all week at his own job and still helps me out over the weekend and so does my son, Cooper.”

With a wealth of experience and success in the wedding industry, Mrs Murphy shared her biggest 'dos and do nots' for people trying to make their start.

DO: Be accommodating to your client base

Mrs Murphy said wedding plans were never set in stone and planners must always be prepared for clients to change their minds.

"Sometimes you will be working with your customers for a year and you have to expect they will want to make changes to the colours and styles over that time.”

DO NOT: Be inflexible

Every couple is going to want something different and while some ideas carry over into multiple weddings, Mrs Murphy said planners must be prepared to tailor to the individual.

"For many of our weddings, everything is handmade by us to give the bride and groom that personal touch,” she said.

"Often times when they find a dress it can change the whole style and the entire wedding.”

"We work to remain flexible and chop and change things to our clients' needs.”

DO: Prepare to put in big hours

Success rarely happens overnight and Mrs Murphy said the wedding industry was no exception to this rule.

From starting your business to working seven day weeks during peak wedding season, Mrs Murphy said wedding planning is not a job that can be done in half measures.

"When I started I did not realise how full-on peak season would be, months without a day off, it is what surprised me most about the job.”

DO NOT: Be pushy

With such a busy schedule, waiting for clients to make decisions can be trying but is an essential part of being a good planner.

"I give people a quote and tell them what I'm thinking then I back off and let them deliberate,” she said.

"You'd be surprised, most times people will come back to the first thing they liked.”

DO: Love your job

"You have to be passionate and it has to be something you love doing,” she said.

”It is very-high pressure work and over peak season you will be doing endless hour,s and even in winter you will spend a lot of time preparing for that peak.”

"On the flip side you will be working with people during the best time of their lives, it makes it easy to love your job.”

To book Mrs Murphy for styling, photography and flowers phone 0414683951.



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