THIS August we're bringing flower power back and proving that Daffodil Day really does make a difference.

With the help of the Warwick community, we're hoping to raise $1.7 million towards lifesaving research and support services.

Among other things, the money will be used to fund our ongoing investigations into cancer outcomes for regional Queenslanders

In 2011, pioneering research by the Cancer Council Queensland's world-leading Cancer Research Centre discovered that about nine per cent of regional cancer-related deaths could be prevented if survival rates were equal to those in the city.

In fact, our world-leading biostatisticians found that cancer survival becomes progressively worse the further people live from major metropolitan centres.

The finding was the culmination of a long-term program of work investigating geographic differentials in cancer survival, work that was made possible by your generous donations on occasions such as Daffodil Day.

We now need to urgently continue that work for the estimated 150 Warwick residents who will be diagnosed with cancer this year.

Throughout August our supporters in the Darling Downs will volunteer in shopping malls and city halls to sell fresh daffodils, pins, pens, and plush toys.

When you buy a Daffodil gift for yourself or someone you love, you're investing in hope for a cancer free future.

With thanks to our Daffodil Appeals, we've made great progress over recent decades, increasing survival rates from 53 per cent in the 1980s to about 70 per cent today.

Through initiatives like Daffodil Day, we're able to invest millions into cancer research, supporting thousands of Queenslanders through their cancer journey.

At the same time, we still have more work to do - cancer remains the greatest burden of disease in Queensland, with significant impacts for regional communities.

It's vitally important to assist regional people in the fight against cancer, but we can't do it without your help.

Please give generously to this year's appeal via daffodilday.com.au or by buying a bud, and show your support by tagging photos and messages of hope on #daffodilday.

Over the past 29 years Daffodil Day has raised over $133 million to help fund cancer research, prevention programs and patient support services.

Help us to turn the town yellow - show you care about beating cancer this August and bloom brightly with us!

And remember, a single, simple flower has the power to help save a life!

More information about Cancer Council Queensland is available via 13 11 20 or cancerqld.org.au.