Cadbury launches kale, wasabi and beetroot chocolates in UK
CADBURY in the UK is mixing up its Milk Tray box of chocolates with flavours including beetroot, wasabi and kale.
According to GoodFood, to commemorate the 100th anniversary of the box of assorted chocolates, Cadbury is experimenting with new flavours.
Given that kale has been the "it" vegetable of recent times (landing in everything from cocktails to doughnuts), perhaps it shouldn't be surprising that the leafy green is being considered for the mix.
The company has come up with a kale chocolate dome - among other prototypes to lure more diet-conscious shoppers.
Dave Shepherd, head of research and development at Milk Tray, told London's Telegraph that introducing a kale chocolate is somewhat of a gamble, but "people are much more health orientated and crispy kale is already being eaten by some as a substitute for crisps".
Cadbury in the UK has also been developing a beetroot jelly barrel and a chocolate boasting a double hit of wasabi (via wasabi peas and cream), which is definitely an interesting way to get kids to eat their greens.
Whether they'd skip over these to get straight to a Hazelnut Swirl, Caramel Softy or other long-time fixtures in the Milk Tray selection is another question.