Beata Becla

Choice runs Christmas ads warning of 'fake review' industry

AN ADVERTISING campaign warns online shoppers to watch out for fake reviews of products sold on the internet. The consumer advocacy group Choice began the campaign this week. It warns shoppers to look out for fake reviews that try to "dupe" them into buying products.

The campaign highlights the way some big online businesses pay others to write false reviews of their products.

Choice spokesman Tom Godfrey said the campaign aimed to illustrate how easy it was for dodgy businesses to pay for fake reviews and social media followers.

He cited research by the Harvard Business School that showed up to 16% of online reviews on some websites were false and some cases had made it to Australia, where large businesses were caught posting negative reviews of their competitors' products.

The campaign has a "click-farm owner" in a satirical advertisement with the slogan "you pay it, we say it".



PRAY FOR RAIN FOR WAYNE: Girl's gift brings farmer to tears

premium_icon PRAY FOR RAIN FOR WAYNE: Girl's gift brings farmer to tears

See the moment a 7yo girl meets the farmer she's been praying for.

How will our council spend $1m drought handout?

premium_icon How will our council spend $1m drought handout?

Fears money could go into hands of 'rich' hobby farmers.

The people who were missing from Farm Aid

The people who were missing from Farm Aid

Channel 9's telethon was short a few people who matter most

Local Partners