Christmas parade heralds start of season in Rose City
REINDEER, camels, goats, dogs and even Saint Nick himself took over Palmerin St on Saturday morning to herald the beginning of the festive season.
Lewis von Stieglitz from the Warwick Credit Union said the Warwick Chamber of Commerce sponsored the Christmas parade for the first time this year because they wanted to encourage the Rose City to make the most of the festive season.
"It's a balance between encouraging economic activity in Warwick, which of course is important to the chamber, and also putting on something to mark the beginning of the Christmas season," he said
"It gave a lot of people, especially the children, a lot of joy to see Santa Claus and the live animals take over Palmerin St - it was just tremendous."
Warwick Chamber of Commerce president Bruce Partridge was pleased to see a great crowd turn out.
"To put together a parade with live animals and Christmas characters costs a lot of money but the chamber believes it was money well spent," Mr Partridge said.
"To give local and visiting families a fun-filled parade, and of course the arrival of Santa, sets the mood for Warwick as a shopping destination this Christmas."
The chamber advertised Warwick as a shopping destination as far away as Goondiwindi and Tenterfield.
"This is the type of proactive advertising Warwick needs. It also needs retailers to join in and take advantage of local advertising that dovetails with the parade and the chamber's efforts," he said.
Mr Partridge passed on a special thanks to the sponsors who made the parade possible including the Warwick RSL, Warwick Credit Union, Warwick Daily News, Rose City Shoppingworld. Campbell Page, APC Project Management, Southern Downs Regional Council, Globe Accounting, Classic Dimensions and Southern Downs Distribution.