City drivers travel to Warwick for country service
CITY drivers are overlooking car dealerships closer to home and are instead travelling for award-winning service at a Warwick business.
David Cassels from Cassels Automotive said drivers from as far as Brisbane and Toowoomba bought cars from his dealership and routinely returned for services due to the "good, country” service provided.
"It's the little things that keep customers coming back to us, the free wash and courtesy bus that picks people up and so forth,” he said.
The Warwick dealership is not only beating out cities for customers, but also for awards with Cassels Automotive named the Australian runner up for service excellence at the inaugural Honda National Dream Awards last Thursday.
"It was the first time they've measured your performance in terms of customer satisfaction and services done right the first time,” he said.
"Obviously were hoping to win, but second in the country is a very good result.”
Mr Cassels said the business had also previously won similar awards with Kia and Mitsubishi.
Originally from Townsville, Mr Cassels bought the business ten years ago and has helped it grow from servicing 10-12 cars a day to 30.
Mr Cassels said he could see Warwick was bound to expand due to its proximity to bigger cities and is happy his business has grown alongside the city.
"I enjoy when the manufacturers come to visit the dealership and they're absolutely gob smacked with what we can offer,” he said.
"When you're a bit smaller than the major city dealers than you've got more time to look after your customers and what they need.”
Mr Cassels said he would keep growing alongside Warwick and supporting other local businesses where possible.
"We made sure we've got enough staff and the right staff, having people on the front line is critical and their focus is customer satisfaction,” he said.