Daily News loved by locals, but change is coming
FOUR out of five locals are reading the Warwick Daily News.
And new figures from leading readership sources Neilsen and Emma show a restructure last year that resulted in a new 'free' community edition of the Daily News, at the same time as the Monday print edition stopped, has been an outstanding success.
Now, 27,000 people each month read our print editions, the same as when we had a Monday edition.
It's a great result that proves how embedded in the community the Daily News is.
"The moves to make the Daily News free on a Wednesday, while stopping the Monday edition, have been a godsend to the business,'' editor Kerri Moore said.
The free Wednesday paper has a weekly audience of 18,000, up 1000 (or 8 per cent) since it was rebranded from the Southern Downs Weekly and infused with the Daily News spirit.
"And it's not just a winner with the readers, it's made the viability of this business even stronger,'' Mrs Moore said. "It has a softer edge than the paid titles on Tuesday, Thursday, Friday and Saturday - and has proved a great vehicle for advertisers and readers.''
More focus had also been able to go on the online product, while also making the other paid days more robust.
"This is a great model for Warwick,'' Mrs Moore said.
News Corp's regional network, of which the Daily News is part, connects with more than 3.9 million people each month across our print and online assets - including more than seven out of 10 regional Queenslanders.
Meanwhile, a review of print operations has been carried out across southeast Queensland in the wake of News Corp buying Australian Regional Media, the former owner of the Daily News, earlier this year.
The web printing work will be moved to Yandina on the Sunshine Coast and Brisbane.
Workers were told this week.
"There is a strong effort going in to redeploy as many employees as possible to other print sites,'' News Corp managing director of publishing operations Neil Monaghan said.
The number of full-time roles impacted is around 10 but the majority of print operations are not affected.
"Though we hate seeing any of our colleagues go, the Daily News is a major employer in town, and with your support we will keep it that way,'' Mrs Moore said.
"We will still have close to 100 people working for News here.”
And as always, feedback on our papers and website is always appreciated: kerri.moore@warwick dailynews.com.au.