UNUSUAL BUT EXCITING: Jason Sutcliffe in front of the soon-to-be opened Silly Sollys.
UNUSUAL BUT EXCITING: Jason Sutcliffe in front of the soon-to-be opened Silly Sollys.

Discount store to reopen in Warwick by January

AN AUSTRALIAN icon is moving back to Warwick as new managers prepare for a career shift.

Discount store Silly Solly’s closed down nationally in 2000, when it was acquired by New-Zealand-based The Warehouse, but owner Solly Stanton brought back the brand in 2017, opening up several new stores, including one in the Rose City.

With doors expected to open sometime around mid-January, Mr Stanton said the Warwick store was onVce a major hub for the company and he hoped to revitalise that image.

“Warwick was one of our main stores so we’re coming back,” he said.

The store, on 49 Guy St, will open with manager Jason Sutcliffe, and Mr Stanton said that community touch was essential to the success of the brand.

“Our stores are owned by the community. We’re very big on this, we’re a shop for the customers, not the retailers,” he said.

For Mr Sutcliffe, opening the store would be a completely new, but exciting, experience.

For the past 12 years, Mr Sutcliffe has run his own lawn mowing business but decided to diversify as drought dried up his income.

“Lawn mowing with the drought, everyone focuses on the farmers but there’s no lawns. There’s no money. There’s nothing to mow,” he said.

“One lady I went to today, I hadn’t been there for three months because it’s all dirt.”

His company, which specialises in mowing for the elderly and disabled, also helped spur the career change as it allowed him to see he had to prioritise his health.

“I work for the elderly and disabled, they have sun cancers and all that, I’ve met some guys that have no ears because they have sun cancer in the ear and had to chop them off.”

“Now I can be out of the sun.”

Mr Sutcliffe was “anxiously optimistic” about his unusual career change.

“I’m nervous because I’ve never done retail before, but having my business already, I talk to clients and book them in, so I have no trouble talking to people,” he said.

It’s definitely a major career change. I know it’s unusual – unusual but exciting.”

Given the store’s premise of everything costing $5 and under, Mr Sutcliffe also believed it would be a successful business within Warwick.

“It’s great because there’s nothing over $5,” he said.

“Especially in a drought town, people will love it, I reckon.”

Mr Stanton agreed that the reopening was about providing customers with quality goods they could shop for locally.

“Every retailer complains about online online online,” he said.

“With us, nothing is over $5, so we take the number one competitor out of the equation.”

The store is expected to advertise several full-time and casual positions once its website is ready, according to Mr Sutfcliffe.



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