FESTIVE MOVE: Warwick Chamber of Commerce members Lewis von Stieglitz, Louise de Lissa, Jason Gard, Stevie McGregor and president Bruce Partridge are hoping the whole region will embrace Christmas this year.
FESTIVE MOVE: Warwick Chamber of Commerce members Lewis von Stieglitz, Louise de Lissa, Jason Gard, Stevie McGregor and president Bruce Partridge are hoping the whole region will embrace Christmas this year. Erin Smith

Embracing the shop local push this Christmas

THE Rose City has plenty to offer and the Warwick Chamber of Commerce's new economic development unit have been hard at work promoting this.

Warwick Chamber of Commerce president Bruce Partridge said telling people to shop local wasn't enough.

"Warwick has a lot to offer visitors as a place to shop and relax in the lead up to the festive season," he said.

With the help of Warwick Tourism and Events, Rose City Shoppingworld and the Southern Downs Regional Council economic development unit, the chamber hatched a plan to promote and advertise Warwick as a retail and entertainment destination for Christmas.

"We have advertising on radio and print as far afield as Goondiwindi, Toowoomba, Tenterfield and of course the whole of the Southern Downs," Mr Partridge said. "This advertising is targeted at anyone within about two hours drive, up to 150,000 people."

The latest edition of Embrace the Southern Downs, published by the Warwick Daily News, is aiding this promotion by including promotional content as well as information on tourism and visitor information.

Warwick Tourism and Events CEO Tracy Vellacott is looking forward to creating a wonderful vibe and festive atmosphere for shoppers to enjoy in the weeks preceding Christmas.

"Given people are already feeling harried by the speed with which Christmas is approaching, we want them to have a more relaxing and friendly country Christmas experience this year," Mrs Vellacott said.

"Christmas shopping in Warwick offers a low-stress experience that returns the joy to the season."

Mrs Vellacott said it was easy to avoid the familiar nightmare of last-minute shopping in crowded and stressed metropolitan areas.

The four-week Christmas campaign begins with the arrival of Santa at Rose City Shoppingworld tomorrow.

On the following two Saturdays, local performers will take to the stage outside the town hall to share carols favourites.

"As well as Warwick's Carols in the Park on December 15, get along to the Allora Bush Christmas Carnival on December 6 or Killarney's Christmas in the Park on December 20," Mrs Vellacott said.

"The spirit of our communities shines brightly at this time of the year."

Shop owners can also get into the Christmas spirit by decorating their business windows for the chance to win a free advertisement in the Daily News.



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