Families fork out small fortune on Christmas dinner
AVERAGE Australians will fork out $82 on seafood and $93 on specialty meats such as turkey, pork and ham, according to a report released by Woolworths.
Shoppers will also spend around $595 on non-food items, including $75 on Christmas decorations. The average family will spend $1,156 on food and gifts for Christmas.
According to the Festive Food Report, a quarter (25 per cent) of Aussies will still be making last minute purchases
on food and gifts.
Around one in five (18 per cent) Australians started planning for Christmas six or more months in advance.
Half of shoppers are 'Christmas Indulgers' who shop with no budget in mind and are most likely to buy online.
Nearly a third (31 per cent) of shoppers are 'Christmas Budgeters' and look for a bargain and spend cautiously.
In the final four weeks leading up to Christmas Day, Woolies experiences its busiest trading period of the whole year, selling four million kilos of ham, 1,000 tonnes of prawns and 16,000 free-range turkeys.
Woolworths expert oyster shuckers will open more than 800,000 oysters by hand over Christmas and New Year.
Woolies will also sell more than 10 times more prawns compared to any other time of the year.
More than 200 tonnes of prawns will be sold in the final two weeks before Christmas alone.
Young families are most likely to buy their kids clothes, books and arts & crafts presents. Older families are more likely to give their kids money and gift cards. Chocolate and lollies remain a firm favourite with both.
Tjeerd Jegen, Managing Director of Woolworths Supermarkets said: "Christmas is a busy period, not just for Woolies but for millions of Australian families who are preparing to spend quality time with friends and family.
"The Festive Food Report gives us a glimpse into the shopping habits of Australia and goes to show just how different our outlook on the holiday season can be.
• Younger shoppers without kids are most likely to leave gift and food purchases until the last minute
• They are least likely to host a Christmas meal for family and friends and buy the lowest total number of
• Family Shoppers are most likely to purchases online and have a much more positive outlook about
• 'Empty Nesters' are likely to display cynicism towards Christmas but still plan to make the most for their
Christmas Lovers vs. Christmas Loathers:
• 36 per cent of Australians are 'Christmas Lovers' and are most likely to be female, well prepared and buy
an average of 18 gifts
• 28 per cent of Australians are 'Christmas Loathers' and are most likely to be male with kids aged 15-20 and
buy an average of 10 gifts
Feelings towards Christmas:
• 29 per cent of Australians love shopping for Christmas presents
• 33 per cent of Australians agree that Christmas celebrations always seem to end too quickly
• The top three associations with Christmas include socialising with friends and family, preparing and
enjoying meals and decorating the house
The Christmas Spending Timeline:
• Despite reaching a peak in November, online retail sales continue strong performance into mid / late
• The majority of food and drinks tend to be bought a week before Christmas
• Young families are the biggest bargain hunters and tend to make the most online shopping purchases