FARMERS in the Nobby district are smiling from ear to ear and it's not just because of the excellent summer rain they've received.

They are enjoying the cheapest diesel for close to ten years, thanks to the new owners of the Steele Rudd Corner Service Station on the New England Hwy.

Owners, Cheryl and Grant Miller, took over the business eleven months ago, and have turned it into a thriving service due to their motto of "good fuel, good food and good service".

The Steele Rudd Corner Service Station rose to fame in the last fortnight when they made the national news for their cheap diesel.

At just 98 cents per litre, many younger motorists couldn't remember seeing it that cheap, with city prices still up to 20c a litre more expensive.

The hard-working couple said they had been run off their feet on the driveway, selling diesel and unleaded fuel to both farmers and travelling motorists.

Having worked in "servos" for the past 20 years, Cheryl and her truck-driving husband Grant bought the Steele Rudd Corner Service Station as a going concern, but have put the small country servo on the map.

"It's going great," Cheryl said. "Much better than we'd hoped."

Growing up on his family's dairy farm at Peranga, west of Toowoomba, Grant knows too well how much fuel costs affect the family farming enterprise.

"It has been great for country people, and we've had a lot of farmers bringing in their 2000-litre tanks and filling them up," Grant said.

"We are totally independent and as such have no franchise fees, so we are able to charge less than the big fuel station chains as we have less overheads than they do," Grant said.

"Fuel prices all rest on the price of oil globally, and while last year it was more than $100 per barrel, last week it was down to just $27 per barrel."

Cheryl said the cheap fuel had literally brought people "out of the woodwork".

"We had a great response to the 98c/l diesel. We are happy to make our bit of profit, and provide a good service so people will come back again, and it's working," she said.

"We will never try and rip people off."

This week, the Millers put their diesel price up to 101c/l, which is still cheap by comparison to their counterparts in the big smoke.

But business is booming, and with the servo ideally located almost halfway between Warwick and Toowoomba, and open seven days a week, the Millers had to employ six extra staff to service the demand.

They are also one of the few fuel stations around that give full driveway service, which was once the norm.

The couple have big plans for their first business, including extending their menu and car park and building an outdoor eating area.

"We fully renovated the service station to include a café which provides meals on the go, coffee, papers, bread, and ice," Cheryl said.

"Now that it is so busy, we would like to have the speed limit dropped to 80kmh both sides of the service station, or even a turning lane put in to allow motorists to turn in safely."