Getting serious about business in the Rose City
THE cream of Warwick's small business leaders got a "no nonsense” lesson on marketing from renowned business advisor Damian Morgan last week.
More than 100 business owners and managers packed into the Warwick RSL for several sessions with the Brisbane strategy guru.
A former business journalist, Mr Morgan now advises leading Australian companies and government departments on marketing and development.
"More than 80percent of small businesses go broke in the first five years,” Mr Morgan said.
"And it's got a lot to do with them not taking marketing seriously.
"I'm just here to pass on some ideas, it's up to them to go away and do something with them, make a difference.”
Rose City Fruits owners Lauren van Twest said herself and husband Justin were first-time small business owners.
"Right now we're trying to build our brand so marketing is crucial,” she said.
"We want to get out there and differentiate ourselves from the supermarkets and get people buying their fruit and veg from a small business.:
R On The Downs owner Doug Phillips said he and wife Liz took marketing very seriously.
"We're aware of our target market, and try to reach them in a number of ways,” he said.
"But we could always be doing better. We try to move with the times, stay open-minded and keep the passion for furthering our business.”
Mr Morgan said local businesses should spend an agreed amount on marketing every week, without fail.