How to make social media work for your Warwick business
THE online world of social media is everywhere and its marketing benefits to small businesses across the Southern Downs are too great to ignore.
Some may feel they don't know enough about it or aren't sure how to go about it, but used correctly social media can help boost awareness of small businesses, increase traffic and sales, and that's the bottom line every business is searching for.
If you're in the "don't know where to start” boat, here are a few tips to get you on the right track to using social media for the benefit of your business.
1: Start a Facebook and Instagram page
Most of the country is on Facebook so it's a great place to start reaching out to potential customers and clients.
Through your personal Facebook account it's all too easy to get a business page started up.
Fill out all the relevant info sections with your business bio, address and contact details.
Take a great photo to catch people's attention and make that your cover photo.
It's a good idea to make your logo your profile picture so everybody knows who they're looking at.
2: Build up your page likes
Everybody has to start somewhere, but in Warwick you want to aim to have 1000 likes on your page.
Posting to 100 "likers” has all the impact of shouting at a brick wall, most won't even see it.
Share your page, get your friends to share your page and even consider paying $50 or $100 to boost your likes in the region.
It's simple, the more people you put your business in front of, the better for the business.
3: Post to your page often
Once a day is best, once every two days is ok but once a week or once a month is simply not enough.
The whole point is keeping in people's news feeds and at the forefront of their minds so when they have a need for a service like yours they'll think of you first.
A post can anything from exciting company news, a run-down of the day ahead, a quick chat with a staff member or staff bio (local people love reading about local people).
Use your imagination, you know your business - tell about about it (without giving away business secrets of course).
Share information or other posts that apply to your business and that your customers will find interesting or informative.
If you have a few staff, put someone savvy in charge of the page and make sure spelling, grammar, punctuation etc is correct.
4: Pictures, pictures, pictures
No one wants to read straight text, make sure the large majority of your posts have a picture or video included to catch and hold your potential customer's attention.
It doesn't matter what sort of business you have, there are endless photo opportunities, show them what you can do.
Mobile phones have all sorts of apps to touch up photos and make them look semi-professional so skill yourself up in this department.
People are the key, try and get people into your pics. If you're taking a photo of today's lunch special - get somebody holding it and smiling for the camera.
This social media platform has become huge in recent times and businesses are booming thanks to the power of Instagram.
The platform allows you take photos, tell a story with pictures and video and much more.
Harness its power and reach out to your potential clients with engaging and striking images.
Take photos of happy clients or the finished house your company just built.
Show people why they should work with you.
Learn to use hashtags - they'll help you reach a wider audience.
7: Run competitions
Engagement with your customers and clients on your social media page is key.
Give them something every now and then, a discount or a freebie.
Ask people to comment, like or share a post and pick a random winner.
Percy's Fruit in Warwick does this regularly with great success.
It pays to pay.
Boosting posts or events on Facebook helps you reach a wider, targeted audience and is relatively inexpensive.
9: See who's doing it well
Check out and follow the social media pages of other local businesses.
Take note of the photos popular sites are posting and try to emulate them with your own business in mind.
Take note of what kinds of posts audiences are engaging with.