Hugh Hefner passed away in the company of loved ones.
Hugh Hefner passed away in the company of loved ones. AP Photo/Jae C. Hong

Hugh Hefner passes away

ONE of the world's most extravagant figures has passed away today.

Hugh Hefner, founder of Playboy, was 91-years-old.

A tweet from the company (@playboy) confirmed the death: "American Icon and Playboy Founder, Hugh M. Hefner passed away today. He was 91. #RIPHef.”

Mr Hefner changed the landscape of the magazine world, turning Playboy into one of the most internationally recognisable brands.



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