Jumpers and Jazz in July organisers Tracy Vellacott and Karina Devine hit the promotional trail at Crisps Coaches.
Jumpers and Jazz in July organisers Tracy Vellacott and Karina Devine hit the promotional trail at Crisps Coaches. Linden Morris

Jazz festival hits the road

READY your knitting needles because Jumpers and Jazz is on its way and organisers have made sure everyone knows about it.

They have teamed up with Crisps Coaches and Zooma Signs to spread their message across greater distances than ever before.

Warwick Tourism and Events CEO Tracy Vellacott said the bus signs were about maximising exposure.

"Moving billboards are a great promotional tool, fit within our budget and will probably work better than metropolitan billboards," she said.

"Particularly because they are going to the exact areas we want to target - Brisbane, Toowoomba, northern New South Wales, and west to Inglewood and Goondiwindi.

"The message is going far and wide and if we can convert those views into visitors we are doing well."

Crisps Coaches and Zooma Signs partnered with Warwick Tourism and Events to deliver the bus skins.

Zooma Signs owner Seth Jameson said it was a good idea.

"It will be effective because people like that sort of thing and will realise that Warwick is not that far from many places," Mr Jameson said.

Organisers are getting close to printing the official festival guide and ask that anyone holding an event under the Jumpers and Jazz name submit their information to admin@warwick events.com or 4661 9073 no later than Friday, May 11.



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