PRODUCER PUSH: Wickham Farms’ Kerri Lamb wants shoppers to take a second look at the humble spud.
PRODUCER PUSH: Wickham Farms’ Kerri Lamb wants shoppers to take a second look at the humble spud.

Killarney producer busts potato myths in TV appearance

POTATOES are one of the most versatile crops in the world but common dietary myths have long kept the humble spud from being the star of Southern Downs produce.

But a new push by Killarney producers has shone a national spotlight on the vegetable.

Kerri Lamb from Wickham Farms took to TV show M y Market Kitchen this week to break down a misconception she said began around a decade ago.

“We found the industry has to tell its own story, sharing the health benefits of potatoes rather than some sort of crowd sourced information that can sometimes lead to incorrect assumptions,” she said.

“Ten years ago, people wanted a low-carb diet and potato, being a carbohydrate, meant it was given a bad reputation. People also tended to identify it with crisps and fries as well.

“But when we go back to basics, Covid and stuff like that, people find it is a food that is cheap, versatile and very nutritious.”

Dietitian Jemma O’Hanlon said, more than ever, potatoes could provide Aussies with the vitamin boost they needed.

Full of B vitamins to fight fatigue and long associated with nostalgic taste of a Sunday roast, Ms O’Hanlon encouraged shoppers to return to the “embrace” of the veggie.

“We want to set the story straight, in terms of the role the potato plays in the diet,” she said.

“The whole potato has an importance in the diet and shouldn’t be eliminated in any way.”

Wickham Farms owner Kerri Lamb said the veggie was one of the most versatile to exist.
Wickham Farms owner Kerri Lamb said the veggie was one of the most versatile to exist.

Mrs Lamb said, in addition to its nutritional benefits, supporting the local business, which churned out up to 5000 tonnes of brushed potatoes annually, would also help keep the region healthy.

“There’s lot of people involved and supported by many aspects of the agricultural industry in very diverse roles,” she said.

“It’s a big supply chain we all depend on, but don’t necessarily see when we’re at the supermarket.”

To watch Mrs Lamb’s appearance, click here.



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