NEW MENU: Coffee Club owner Peter Cook with employees Christie Betts and Natalie McKay are excited about the brand revamp.
NEW MENU: Coffee Club owner Peter Cook with employees Christie Betts and Natalie McKay are excited about the brand revamp. Joe Greenaway

Local menu changes part of huge brand transformation

THE Coffee Club in Warwick has a whole new menu, after a huge brand transformation was rolled out in stores across the country ahead of the company's 25th anniversary next year.

According to public relations director John Lazarou, The Coffee Club brand revamp was inspired by restaurants and cafes throughout Europe and the United Arab Emirates.

"We have over 40,000 photos of eating establishments," Mr Lazarou said.

"We had a specialised team who was responsible for bringing new inspiration and ideas which could be adopted for The Coffee Club.

"The result is new delicious dishes and tasting experiences to herald a new era at all 265 The Coffee Club stores across the country."

New daytime menu items include healthy and lighter options such as roasted beetroot, feta and candied walnut salad or bircher muesli.

The Omelette Bar is also a new feature which provides customers with a choice to create their own omelette with their choice of select ingredients.

The philly cheese steak and the salmon and avocado stack have all been added to the menu permanently, due to popular demand after they delivered the top two selling promotions ever.

There are also new "after 5" menu items which include Portuguese-style chicken and tasting platters for up to four people.

The Coffee Club in Warwick is owned by Peter and Lyndal Cook, who are excited about the menu changes.

"For us, I think it gives a greater variety of foods and flavours to Warwick," Mr Cook said.

"We cater from a coffee shop to a restaurant and everything in between, and the big point of difference is that we cover the whole spectrum from breakfast to dinner.

"There are not too many places where you can have a steak or just a cup of tea or coffee."

Mr Cook said even the staff are excited about the changes.

"They've been busy ordering and trying it for themselves," he said.

The brand transformation is part of a two-year roll out of changes nationally, which includes 18 new stores being opened from this July to December.

Last year, The Coffee Club served 40 million cups of coffee and employs more than 6000 people across Australia.



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