MEGA TOURISM BOOM: 60,000 visitors expected to hit town
WARWICK venues are starting to put special incentives in place to accommodate for the flood of tourists that will soon be coming to town.
With more than 60,000 visitors expected to descend on Warwick for the Adina Polocrosse World Cup and even more to join them for music festival Rabbits Eat Lettuce over Easter, business owners are encouraging like-minded folk to capitalise on the tourism opportunity.
Lyndall McCormack is opening the Palace Hotel during the week of the Adina Polocrosse World Cup.
The Live Music Pop Up Bar invites international and local visitors to enjoy live entertainment, tapas food and wine while also having the chance to walk away with an Adina watch.
Mrs McCormack said she wanted to tap into the buzz that's happening around town and mirror the work and energy that others have been putting into organising the upcoming local events.
"I want to back up their efforts,” Mrs McCormack said.
"People have been working so hard for so long to get the polocrosse to Warwick.
"Despite all we have gone through with the drought and struggling with our water supply they have still managed to get it together.
"Now it's time for us to support them and make it a great experience for our visitors.”
Mrs McCormack said she was hoping other business owners step up and "capitalise on it for the economy”.
"It's about building a reputation,” she said.
"I'm expecting everyone to be open extra hours and all the cafes and destination shops to be pumping.
"If we make it a great experience then people will come back.
"If people make the most of it, we could put Warwick on the map and make it a must-see destination.”
Valerie Prentice, on behalf of the Criterion Hotel in Warwick, said the pub has made some changes to cater for the anticipated traffic.
Their trading hours will be extended to cater for the polocrosse, they have also strategically increased their supplies to cater for the visitors and the market boom.
"We are ambassadors for Australia,” Valerie said.
"We have been passed the baton and this is a wonderful opportunity to show off Australia's renowned hospitality.
"It's up to us to be friendly and make their effort to come out here worthwhile.”
To offer something different to people staying at the hotel and those with a polocrosse wristband, Criterion staff members will run free craft beer tastings for guests.
"We have to be out there, smile and welcome people with open arms,” Valerie said.
"The greatest charm of our country is our big heartedness.”