Mock-ups a sign of disparity

DESIGNS for the new $16,000 northern face of a sign at Wallangarra have been sent back to the drawing board.

At a Southern Downs Regional Council (SDRC) community services committee meeting yesterday, councillors criticised three separate mock-up design choices.

One mock-up simply had the Southern Downs Regional Council logo and website, positioned below the Granite Belt Wine Country logo and website, which Councillor Jo McNally criticised.

She said the tourism organisation featured on the sign should be the regional tourism body, not Granite Belt Wine Country (GBWC).

“I think the photos are great but I have problems with GBWC,” she said.

“The sign is welcoming people to the whole region so I think it should be the regional tourism body (featured on the sign).”

Also on this mock-up the SDRC logo was below the GBWC one, which upset Cr Denise Ingram.

“I want to see SDRC at the top, not the GBWC logo,” she said.

The other two signs featured a selection of images with slogans which Cr Vic Pennisi thought made the signs too cluttered.

“I’m not an expert on signs but you get about four seconds to look at a sign when travelling ... I just think the whole thing is too busy,” he said.

“Are you really going to be able to read www.southerndowns.qld.gov.au as you drive past?”

Mayor Ron Bellingham agreed with Cr Pennisi.

“I think the first question is who is your audience,” he said.

“Are you aiming the sign to be read from the highway? If you are, it needs to be quite different.

“I think it should go back for a bit more work.”

The plan for the final sign is to feature three photographs, which were taken by a local photographer recently engaged to capture “images of the Southern Downs”.

An original recommendation that the council endorse the sign was scrapped and Cr Mally McMurtrie instead moved that the designs be reworked.

The motion was carried.



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