The Toyota Camry outsold Commodore by 930 units in October, relegating the Australian designed and built platform to second place among the locally built vehicles.
The Toyota Camry outsold Commodore by 930 units in October, relegating the Australian designed and built platform to second place among the locally built vehicles. Contributed

Motoring industry on track for record sales year

AUSTRALIA'S love affair with large cars continues to wane, with the mid-size Toyota Camry outselling the Holden Commodore for the first time since 1995.

Camry outsold Commodore by 930 units in October, relegating the Australian designed and built platform to second place among the locally built vehicles.

A spokesman for Holden said the Commodore's current sales were broadly in line with expectation and that he did not expect sales of the car to match its heyday.

"You would be unrealistic to expect large car demand to go to historic high levels," he said.

"We're prepared for that."

He said the VE Commodore had been on sale for six years and that interest in the large car segment would be rejuvenated by the upcoming VF Commodore.

Sales of the Camry jumped from 2725 in October 2011 to 3379 in October 2012, while Commodore sales fell from 3018 to 2449. The Commodore attracted just 13 more buyers than the Volkswagen Golf, as buyers continued to flock to small cars.

Toyotas were first and second in the sales race last month, with the HiLux the nation's biggest selling vehicle.

A Toyota spokesman said Hybrid sales made about 20% of the Toyota's total.

Sales of the Commodore have dropped by more than 26%, or 9000 units in the year to date.

Australia's favourite car for 15 consecutive years, the Commodore has taken a battering in the sales race this year, with small cars, SUVs and one-tonne utes dominating the charts.

The Japan-built Mazda3 outsold Commodore in 2011.

The Commodore's traditional competitor has also languished, as Ford sold just 1391 Falcons throughout October.

Toyota Australia executive director sales and marketing Matthew Callachor said the industry was on track for a new high this year.

"The industry remains on track for an all-time record approaching 1.1 million sales with strong demand and supply of vehicles, low interest rates and attractive offers across the board," Mr Callachor said.

"Our dealers have told us they can sell as many HiLux utes as we can receive from the factory, which is continuing to work overtime to fill orders based on huge demand in every country in which it is sold.

"Camry will continue to benefit from our Local Pride campaign, including Toyota's push to encourage people to buy Australian-built cars by offering zero per cent finance* - an offer that continues till the end of the year."

 

Report for the Month of

Year to Date

Oct-12

Oct-12

Standings

 

Marque

Volume

Share

1

Toyota

177,695

19.4%

2

Holden

95,584

10.4%

3

Mazda

85,600

9.3%

4

Hyundai

76,036

8.3%

5

Ford

74,271

8.1%

6

Nissan

65,411

7.1%

7

Mitsubishi

49,778

5.4%

8

Volkswagen

45,782

5.0%

9

Subaru

33,982

3.7%

10

Honda

28,188

3.1%



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