Amanda Pierce at work in her studio, struggling to keep up with demand.
Amanda Pierce at work in her studio, struggling to keep up with demand. Jonno Colfs

New focus pays off for Warwick business

JUGGLING work, family and her own business is finally starting to pay off for Amanda Pierce.

The mother of three and assistant manager at Williams Shoes, made a concerted effort this year to take her home business to the next level.

In just two months since a focused rebranding and strong online presence, Mrs Pierce has sold more than 700 pairs of her highly-sought after custom-designed earrings.

Starting out three years ago as Urban Ivory, Mrs Pierce became a market regular and gathered a keen clientele.

However things slowed in 2017, as a return to work took time away from her efforts.

"I then thought if I'm going to do it, I'm going to do it properly,” she said.

"I felt I needed to make the business more personal and rebranded as Amanda Jayne.

"I started the online shop and started again on Facebook and things have taken off from there.”

Mrs Pierce began making earrings three years ago in order to bump up the family income.

"I wasn't working, at home looking after the children and it was something else I could do to contribute,” she said.

"Back then we were doing a market almost every weekend.”

Today Mrs Peirce will announce a new range of earrings on her Facebook page and they'll get snapped up quickly.

"I'm starting to sell all over the country,” she said.

"There's a lot of repeats customers.

"I charge what I'd be happy to pay and I'd allow anything out that I wouldn't be happy to wear myself.”

Mrs Pierce said her renewed focus was paying off. Three stores will take Mrs Pierce's earrings on in the new year, which will mean a lot of hand-painting and decorating on the horizon. To check out the business for yourself head to Facebook and search 'shop amanda jayne' or head to www.amandajayne.shop.



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