AS THE town prepares for the arrival of the beloved Jumpers and Jazz in July festival this year's new addition is sure to be a fan favourite.

Along with the Suitcase Rummage and Town Hall Jazz Lounge on Palmerin St , will be a first time event Celebration of Local Flavours.

Joining the Stroll 'n' Swing market on July 28 this new attraction will be showcasing the region's local produce.

Celebration of Local Flavours will bring together farmers and retailers from the Southern Downs and Granite Belt, Jumpers and Jazz in July Inc chairman Dan Noble said.

"The festival is always trying to highlight the different community aspects and this was a natural progression,” he said.

"It will be a chance to highlight the wonderful produce in this area.”

With the festival attracting hundreds of guest to the region local producers will have stalls set up along the main street to feast on.

Celebration of Local Flavours Project Coordinator Helen Lewis said it was an opportunity for farmers and retailers to get on the food map.

"We want farmers to engage with the cafes along the main street, to supply local produce and use local vendors to create excellent meals,” she said.

"It's a good chance for travellers to taste local and launch the motion of food mapping in the area.”

Working with the surrounding areas, Mrs Lewis is hoping to connect local producers with buyers.

"Farmers can be at the market showcasing their produce straight to the customers and show them where to buy it from,” she said.

The local flavours are sure to add to the ambience of jazz music and colourful art pieces on the day.

Keeping things under wraps, Mrs Lewis said a celebrity chef would make an appearance on the day.

"I can't give away too much but Warwick will be visited by a great chef,” Mrs Lewis said.

Local producers are encouraged to get involved for information email: helen@picotsfarm.com.au