A DREAM run of store openings at Rose City Shoppingworld has transformed a quiet end of the centre into a bustling shopping destination.
Pets Domain, Priceline Pharmacy, Rose City Fruits and Bed, Bath N' Table have all opened at the centre in recent weeks near the Palmerin St entrance to the centre.
Rose City Shoppingworld marketing manager Louise de Lissa said the stores who had hung in there during the quiet construction period were reaping the rewards.
"People are changing their shopping habits and moving down this end of the centre,” she said.
"That was the major part that had been affected the most severely in the beginning of the construction period.
"They're being able to enjoy quite a bit more traffic and it's a cleaner, brighter and tidier and it looks fantastic.
"By the time we get to next year it'll be all open and be a hub of the centre.”
Mrs de Lissa said the new Subway store in the food court had also been embraced by shoppers.
"They've been open since Friday now and the centre smells beautiful thanks to them, they've settled in well and they doing well which is good,” she said.
Coles is also set to open at the newly revamped end of the centre in March.
Mrs de Lissa said a new travellator and lift would also be installed next to Priceline, giving shoppers access to 160 new car parks.
The Bread Factory was expected to open at the centre before Christmas but Mrs de Lissa said the store had been delayed until the new year.