Nokia relaunches iconic, 'indestructable' 3310 phone
NOKIA has confirmed the highly anticipated return of arguably the most iconic phone ever made - the notoriously indestructible Nokia 3310.
Not only is the company resurrecting the once beloved device, it is making a major play to re-enter the global smartphone market with the introduction of three new android devices, to be released globally in the second quarter of 2017.
Rumours had been circulating about the return of the Nokia 3310 and the world got its first glimpse of the nostalgia-fuelled device on Sunday at the Mobile World Congress in Barcelona. The small, rounded phone comes with a 2.4-inch colour screen, a microSD slot, and a two megapixel camera. And yes, it has Snake.
It comes in four different colours - black, silver, yellow and red - and will cost just 49 euros, so likely somewhere around $65.
Just like it's famous predecessor, it promises durability and battery life unlike anything else on the market. According to its makers, it boasts 22 hours of talk time and an incredible one month standby time, per charge.
It may have Snake, but there is not much else you can do on the phone other than makes calls, send texts and maybe surf the web a little bit. It only runs on Nokia's new Series 30+ software, rather than Android and has slow-speed 2.5G internet - a technology Australian telcos are leaving behind.
It's certainly not a long term phone choice, but it was an incredibly effective way for HDM Global - the company that has bought the rights to make phones under the Nokia name - to draw attention to its launch of three affordable, mid range android smartphones.
In January the company launched the Nokia 6 in a limited release in China. The online release saw more than a million people register their intent to buy the device and the limited number of phones offered - thought to be somewhere around 100,000 - sold out in just 23 seconds, according to HDM.
Now the company is preparing for a global release of the smartphone in the coming months, along with two other lower-priced devices.
"It's a big day for fans and consumers," said HDM Global's CEO Arto Numella. "Now, finally we have Android in Nokia".
Here's what they've got coming:
The Nokia 6 and Nokia 6 Arte Black
The Nokia 6 comes with a 5.5 inch full HD display with 1,920x1,080 pixel resolution covered in Gorilla Glass encased in an all metal body with a sleek, minimalistic design and a front fingerprint scanner.
It has a 16 megapixel autofocusing rear camera and an eight megapixel front-facing camera.
Is uses Android 7.1.1 Nougat equipped with Google's AI helper, has a 3,000 mAh battery and a microSD card slot which can hold up to 128GB.
But compared to some of the other smartphones available today, the guts of the phone are a little bit underwhelming. It is powered by a Qualcomm Snapdragon 430 processor, has 3GB of RAM (4GB for the Arte Black) and 32G of internal storage (64GB for the Arte Black).
The Nokia 6 will retail globally for $315 and the Nokia 6 Arte Black will cost $411.
The Nokia 5 is slightly cheaper version, coming in at $260.
The phone is carved out of a single piece of aluminium and has a 5.2 inch HD display and finger print scanner next to the home button.
It has a 13 megapixel camera on the back and an 8 megapixel front camera. It also has a microSD card slot which supports 128GB, which might come in handy with only 16GB internal storage.
The Nokia 3 is the truly budget option of the company's new range, and operates on Android 7.0 Nougat.
Coming in at just $191 it offers slightly less battery life, an 8 megapixel camera on the front and back, 16GB of storage and also has room for a microSD card.
The announcement of the new smartphones came after Nokia's CEO Rajeev Suri heralded the company's intention to boost its consumer focused products, to add to its already strong network operations. In addition to the new smartphones, Nokia spruiked a range of digital health products such as connected smart scales and watches, as well as a virtual reality camera.
"We want to create new experiences for consumers," he said. Nokia will "increasingly move towards the consumer market."
His enthusiasm to reclaim the area Nokia was once most famous for was echoed by the head of HDM who has now taken up the challenge to restore Nokia to its former mobile glory.
"We are aiming to be one of the top smartphone players in the industry globally," said Mr Numella.
The writer travelled to MWC in Barcelona as a guest of Oppo