WASTE hours of your precious time watching these ads featured in the awesome Wieden + Kennedy Old Spice revival.

What’s more, from today, if you tweet a question to @Oldspice, you’ll get a personalised response from sexy beast and former NFL athlete, Isaiah Mustafa. It’s social media advertising at its best.

For more in the ever-changing world of contemporary pop culture, head to Lost at E Minor.



GALLERY: Ball-goers swept off their feet in masquerade glitz

premium_icon GALLERY: Ball-goers swept off their feet in masquerade glitz

WHEN masks come out, anything can happen these hilarious pics prove.

'BARKING MAD': Lister slams $100,000 dog weight loss program

premium_icon 'BARKING MAD': Lister slams $100,000 dog weight loss program

MP rips into 'ludicrous' funding to help dogs shed kilos.

Man who fled violent country looks to Warwick for security

premium_icon Man who fled violent country looks to Warwick for security

Refugees 'ready and willing' to settle, but one thing is missing.

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