Online presence boost
PRESENCE on Palmerin has been online for three years, and Troy Burrows says it has done wonders for business.
“We probably get more (customers) through the online site than through the shop,” he said.
“We’ve sent some products to Britain and we have a lot of interstate purchases.
"It reaches a wide audience.”
It is evident the store has online experience, with a professional and easy-to-navigate website guiding customers through the store.
This is all controlled and updated by Mr Burrows.
As well as increasing the customer base, Mr Burrows said being online was the best way to keep at the fore of an ever-changing industry.
“Conventional retail is changing rapidly and if you don’t have (online options) you fall behind,” he said.
“It’s good for brand awareness too, and good for people to be able to peruse what’s in the store.
“Many local customers will look online and then visit the store to purchase the items.”