Business

Online shopping: brave new world or technical nightmare?

Allan Johnson of Johnson & Tennent Chartered Accountants
Allan Johnson of Johnson & Tennent Chartered Accountants Janie Kayes

WHAT'S the big deal with online shopping?

Clearly, quite a lot if you listen to the promoters of Click Frenzy. In case you've been living under a digital rock, today marks a fortnight since the much-hyped 'Sale That Stops a Nation'.

Unfortunately, all it stopped was their servers. Click Frenzy quickly became infamous for being too popular, as angry online shoppers became frustrated and switched to alternative online shopping venues.

But what is the big deal? Bricks-and-mortar retailers would suggest that this is merely another example of the death of traditional in-store shopping...and they would suggest that this is a new phenomenon.

In exactly three weeks and one day, retailers will be bracing themselves for their own Click Frenzy event, commonly known as Boxing Day sales. Once again, there will be severe congestion at the entrance to the store, and while there may not be an electronic breakdown, we've all seen the less-nimble shoppers come off second best!

America's Black Friday is another example of attempts by retailers to orchestrate significant retail sales by having a massive, well-publicised event.

Now, I'm not into shopping, so you may wonder why this is even a consideration for me. Let me tell you a story...

I recently found myself in Sydney with three hours to spare. As my last pair of work shoes had just blown out, I decided to venture into a large department store and find myself a replacement pair. As is typical of a male, this was over very quickly and I was still left with two and a half hours to contemplate that experience!

It occurred to me that the transaction that had just taken place was, for a Rockhampton shoe store, the equivalent of me buying online. I am sure that many readers have purchased items that could have been bought at a local store while they have been visiting larger cities, whether on holidays or business. How many out-of-town people will be participating in Boxing Day sales in Brisbane (as I'm told it's the place to be!)?

To me, online shopping is merely an extension of the age-old problem of out-shopping - where people from Yeppoon shop in Rockhampton, and people from Rockhampton shop in Brisbane or travel to Myer in Mackay. There is absolutely nothing electronic about that, but it still means that the local retailer has missed out.

Shoppers will purchase items wherever they happen to be when they get the urge. The retailer's role is simply to encourage shoppers to have the urge - whether that is online or in person.

Topics:  allan johnson online shopping opinion



Date nights under $50

ACCORDING to The Bachelor falling in love involves helicopter rides, private jets, shopping trips, and we mustn’t forget the hot tubs.

Brisbane's arts and culture events centre stage

You loved the film, now you're about to love the musical. Don't miss The Bodyguard The Musical in Brisbane this July.

THE arts and culture events you don't want to miss.

Homewares stores to fulfil your Instagram dreams

No Caption

You too can become an Insta-star with these fab stores.

Top 10 Brisbane experiences to cross off your bucket list

Do yourself a favour and get amongst the food truck scene. Eat Street is a great place to start.

A GOOD bucket list doesn’t have to span continents or cost millions.

Six mega sporting events you need to be at this year

Don't miss all the action trackside this season.

IF THERE is one thing Brisbane does damn well, it’s play host.

Six reasons to get to Brisbane this Autumn

The Brisbane Powerhouse has free comedy on Friday nights.

AUTUMN has to be up there with one of the best seasons of the year.

The best things to do in Brisbane are FREE. Yes, FREE

Mt Coot-tha is a seriously gorgeous way to start your day.

HEADING to the big smoke doesn’t have to come with a big price tag.

McCulkin jury may consider manslaughter as an alternative

Vincent O'Dempsey.

"We know that he's a jealous, violent man,” the court heard.

Council moves into confidential sessions

NEW PROJECTS: Southern Downs Regional Council has been given almost $3 million through the Works for Queensland funding.

Councils are allowed to discuss matters in a closed session

Second drink driving charge in two weeks

Warwick Court House

His licence was immediately suspended

Local Partners

Rebel Wilson says she didn’t have to lie to make it

I’M not glamorous, but that doesn’t make me a liar: that’s the message from Rebel Wilson on her second day in the witness box.

Kim Kardashian slammed over Manchester tribute

Kim Kardashian's tribute to Manchester didn't go down well

Top Gun 2 movie is happening, Tom Cruise confirms

Tom Cruise in a scene from the movie Top Gun.

TOM Cruise delights fans with announcement on Sunrise.

The first Baywatch movie reviews are in

From left, Jon Bass, Alex Daddario, Zac Efron, Dwayne Johnson, Kelly Rohrbach, and Ilfenesh Hadera in a scene from the movie Baywatch.

Critics were less than impressed.

Boyfriend loses it over sex lie

Stacey Louise’s sex lie destroys her relationship.

SEVEN Year Switch’s Stacey told a fib about her sex life.

Why Crowe’s thankful for those ‘bulls**t’ rumours

Russell Crowe and Terri Irwin in 2007.

Crowe and Terri Irwin have been dodging dating rumours for years now

MOVIE REVIEW: King Arthur - Legend of the Sword

Charlie Hunnam in a scene from the movie King Arthur: Legend of the Sword.

Why the critics have got Guy Ritchie’s King Arthur all wrong.

How Toowoomba house prices compare in Australia

For sale sign in front of home.

Here's what $700,000 will buy you in Toowoomba, Brisbane and Sydney

One of Maryborough's most historic homes is still for sale

FULL OF HISTORY: Trisha Moulds is owner of the historic Tinana state known as Rosehill. The beautiful home is currently for sale.

It has been the scene of both joy and tragedies over the years.

The face of the Sunshine Coast's overpriced rental crisis

Alyx Wilson had to rent a $385 unit in Currimundi because the market was too competitive for cheaper rental housing. She is now renting a room from friends who own a house in Currimundi, and says its much more affordable.

Young people feel the strain in competitive, expensive rental market

WATCH: Take a tour of a tradie's dream home

5a Bruce Hiskens Court, Norman Gardens, going for $720,000. INSET: Lea Taylor.

Huge block with potential for anything

Ready to SELL your property?

Post Your Ad Here!