SUPPORT THROUGH TOUGH TIMES: Junabee farmer Brent Hoffman said the 5c increase would help dairy farmers stay viable.
SUPPORT THROUGH TOUGH TIMES: Junabee farmer Brent Hoffman said the 5c increase would help dairy farmers stay viable.

Price increase crucial for region’s dairy farmers

DAIRY co-operative Norco has vouched its support for the region's dairy farmers, as it announced it will increase the price of milk by 5c.

From October until January 2020, the company will be gradually increasing the price to ensure farmers can cover the prices of production in drought.

Unlike supermarket rises, all of the money would land in farmer pockets, according to Junabee farmer Brent Hoffman.

Mr Hoffman, who has seen a 40 per cent increase in production costs, said the move was a great start but more was needed to secure the future of the industry. 

"Five cents is fantastic. It is a greet start but realistically you need 20 cents - we need another 15," he said. 

Mr Hoffman said an increase of 20 cents would not only boost the dairy industry but provide a flow-on effect in the community. 

"You wouldn't see people flooding out of the industry," he said. 
"They would be saying, 'I can afford my cows, I can keep my cows and keep going'.

"Then they will be able to afford to buy tyres, fuel and food and it helps everyone." 

Mr Hoffman said it was important for customers to buy branded milk and said supermarket price increases put little back into the pockets of the farmer. 

"The first 20 cent increase we got only 1.4 cents - the customer thinks we are getting it but we aren't.

"We supply Norco so I am biased toward them but as long as you buy any branded milk that will get back to the farmers.

"The supermarkets have put it up but they don't want to pass it to the farmers, for some unknown reason." 

"If they don't support us now, in years to come, they're looking at importing milk.

"That milk could be coming out of god knows where. I wouldn't be drinking it."
 



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