Puffing tobacco has doubled in movie scenes over two years

SMOKING scenes in youth-rated films has doubled between 2010 and 2012, returning to levels of a decade ago, a new study has found.

According to the report funded by Legacy (a non-profit, anti-smoking foundation based in Washington, D.C, USA), half of 2012's youth-rated movies, delivered an estimated 14.8 billion tobacco impressions to theater audiences, a 169% increase from 2010 (impressions are tobacco incidents multiplied by number of tickets sold per film).

"Movies may be more powerful than traditional tobacco ads," Cheryl G. Healton, DrPH, president and chief executive of Legacy said.

"We know that the more smoking that youth see in movies, the more likely they are to smoke."

Films with high levels of smoking included The Hobbit, Lincoln, Taken 2, Skyfall and Men in Black 3.

Do you think young people are influenced by smoking scenes in films? Tell us what you think by commenting below.



Generosity flows from local clubs in Warwick drought appeal

Generosity flows from local clubs in Warwick drought appeal

Local clubs raise thousands to help drought-affected friends.

Broken leg inspires mum to start own creative business

premium_icon Broken leg inspires mum to start own creative business

Falling off a ramp left her bed bound and wondering how to stay busy

Amazing bubble man to wow Warwick children these holidays

premium_icon Amazing bubble man to wow Warwick children these holidays

He's performed at schools and festivals, now he's coming to our town

Local Partners