A giant car dealership has found a very unique way to bring in customers and it’s an Australian first.
A giant car dealership has found a very unique way to bring in customers and it’s an Australian first.

Quirky way car dealership is pulling in customers

A GIANT Brisbane car dealership has found a quirky way to bring in customers after opening a barber shop at their car yard.

Bartons Motors became the first dealership in Australia to have a barber shop after launching it earlier this week at their Wynnum base.

The addition of the barber shop also comes after the company battled through the COVID-19 pandemic, where sales were down by almost 40 per cent and also completed more than $10 million of developments and refurbishments to their showrooms on the bayside and in Redlands.

Bartons managing director, Mark Beitz, said he wanted to add something special to their business and also create more employment after seeing so many jobs lost in recent months.

Bartons Motors opening new barber shop
Bartons Motors opening new barber shop

"We wanted to build our brand and business so during COVID we thought let's do a barber shop to bring people to the dealership," he said.

"We also wanted a point of difference because most places do coffee and food but we now do a barber shop.

"It's also something that's very convenient for the customers."

Bartons Motors Wynnum location.
Bartons Motors Wynnum location.

The barber shop is an extra boost to the business, which managed to stay relevant during the tough times of the coronavirus, establishing a 24-hour online team to help residents still buy cars.

The move also helped Bartons retain almost all of its staff and sales have risen significantly in the past two weeks.

Originally published as Quirky way car dealership is pulling in customers



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