Robyn Fraser celebrates 25 years of business for Classic Dimensions.
Robyn Fraser celebrates 25 years of business for Classic Dimensions.

Robyn created her own fashion

A YOUNG mother with a determination to achieve took on a challenge 25 years ago and now celebrates her success.

Robyn Fraser was raising three children - aged four to 11 - when she decided to begin a new chapter of her life in the retail industry.

Classic Dimensions has stood the test of time in the Rose City which Mrs Fraser said was quite a challenge in the beginning.

“It was a challenge from day one because I had no experience in retail,” Mrs Fraser said. “I didn't have much idea about what was involved.”

Mrs Fraser started off with a partner in 1985 and then purchased the other half of the business in 2000.

“In those days there were no daycare centres – I had to get home, care for them (her children) and family also helped out,” she said.

“It was more time-consuming than I thought it would be.”

She took over the building where California Fashions once stood, across the road from her Classic Dimensions current locale, and ran the business from there for 18 years.

Then seven years ago the opportunity to purchase their current location came up and the business continued to achieve on the northern side of the street.

“It has been so rewarding over the years, I have been able to meet so many new people and - being a local - I have the support of the community,” she said.

Mrs Fraser believes the reason her business has been such a success is due to her commitment to purchase stock to cover the lifestyles of the people in the district.

“I try to buy clothes for the way we live - which is contemporary casual co-ordinated fashion for ladies,” she said.

Mrs Fraser said when she set out to find her own business, after working as a clerk for her husband's family business, she wanted to give her children the best possible education.

It wasn't her intention to break into the fashion industry, she was looking for a business and a women's fashion retail business was on offer.

“The fashion industry is really classed as a challenging industry with the competition from the major retailers – I have been able to get past that,” she said.

Her advice to others wanting to break into the retail industry is to battle it out for the first five years.

“The first five years is fairly tough and demanding – if you can last five years I think you can class yourself as a success,” she said.



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