A STELLAR calendar of events is on offer in the Rose City over coming months and Warwick Tourism and Events CEO Tracy Vellacott says it's making Warwick a hot spot with tourists.
October's Warwick Rodeo is set to see visitors flock to the city in droves, on the heels of what has been touted as the biggest and best Jumpers and Jazz festival yet.
Mrs Vellacott said the Southern Downs had a lot to offer to those in need of a trip that spanned a couple of hours or a couple of weeks.
"Visitors say they love Warwick because it is so relaxed and they receive such great hospitality while they're here," she said.
"I think when you live in the city and are subjected to what I consider the daily grind, our way of life is spectacular."
Mrs Vellacott said many people discovered the region while attending an event and there was a focus on getting them to discover the Southern Downs gems while they're here.
"Events are certainly a key driver for this area but we also have beautiful heritage and buildings, such as the steam train, Glengallan and the museum circuit," she said.
"These are the things we need to incorporate into the Jumpers and Jazz program and showing them off at our best.
"Jumpers and Jazz always has something different, the tree jumpers are different each year and the reason people come back is (it's) different each year."
Mrs Vellacott said the events scheduled in coming months were sure to impress both locals and visitors.
"There is plenty of racing planned at Morgan Park, with events such as the CAMS Nationals, Super Sprints and Motorcycle Sportsmen of Queensland meets, horse trials and Pony Club championships," she said.
Outside of Morgan Park there was plenty of action to be enjoyed, including the Queensland Polocrosse championships at Cunningham, the Bony Mountain Country Music Festival, sheepdog trials and the Warwick Rodeo, as well as the more cultural events, including the airing of the quilts and the Spring Garden Show.
On the rise
In June, 2730 people visited the area, up 375 on the same time last year.
In May, 1829 people visited Warwick, up 378 on the same time last year.