Variety Music owner Peter McErlean says local business owners need to join the online revolution this Christmas.
Variety Music owner Peter McErlean says local business owners need to join the online revolution this Christmas. Georja Ryan

Tech savvy shoppers click to nab festive season deals

FINDING a shopper without a smartphone or tablet at the tips of their fingers may be a little hard this Christmas, with 40% of Australians predicted to do their shopping electronically, Google research has found.

Variety Music owner Peter McErlean said he was well aware of the way people were shopping these days and encouraged all local businesses to take advantage of the online revolution.

"We still prefer people to come in and have the customer experience, but we do sit on both sides of the fence," Mr McErlean said.

"My advice is, if business has dropped, you can make that up with your website."

National Retail Association marketing manager Carly Faragher agreed and said online shopping was not only the way of the future, but the way of now.

"In today's society when people are increasingly time poor, smartphone shopping allows them to easily search for products, gifts or outfits, which could normally take twice as long at the shops," Ms Faragher said.

The best chance of Southern Downs businesses not missing out? Join in.

"Online retail is a $20 billion source of revenue and the only retail sector experiencing double digit growth," she said.

"The future of retail is exciting, with a mix of bricks and mortar and online stores."

So there you have it, for those businesses with an online presence, you can still shop locally and from the comfort of your lounge.

 

Christmas shopping facts

  •  85% of Darling Downs shoppers find Christmas shopping as stressful as moving house
  •  43% will spend up to $250 this year
  •  Nearly a quarter of bigger spenders will fork out between $500 and $1000


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