SOME famous faces and high-profile members of the Southern Downs community spruiked the strengths of the region in Brisbane at the Queensland Regional Showcase on Friday and Saturday.

Southern Downs Regional Council Mayor Peter Blundell was present at the event representing the Darling Downs and South West Region.

He said the focus of the event was on highlighting the possibility and vision of the region for investors.

"It's been really good - it's a great concept and we want to work on sourcing the appropriate people for doing the event," Cr Blundell said.

"It's a great opportunity that needs to be fine-tuned and be business and investment focused.

"The most important thing will be how to get people looking at investing to actually visit."

One such business operation, Symphony Hill Wines in Ballandean, was invited to showcase its vino at the event's opening.

"The Convention and Exhibition Centre has been a great supporter of our wines and it was good to have them selected to open the conference," Managing Director Ewen Macpherson said.

"We have had great feedback from people who haven't tried a Granite Belt wine before.

"In Brisbane, a lot of people don't always know what's outside of the capital and this event gets the message out of what we have to offer.

"When people visit regions they're looking for fabulous fresh produce and something they can't just find on a grocery store shelf, and the great thing about Granite Belt wines is they are boutique and first-class."

Rugby league star Shane Webcke was also at the event to speak about his experience growing up in quiet country town Leyburn and the transition to city life in pursuit of his sporting career.

With country Queensland now being better serviced than ever, Mr Webcke said people living in regional Queensland were able to have the best of both worlds.

"I'm passionate about where I live; the whole of our region is very special and I'm happy to be an advocate," he said.

"We are better serviced now than ever before so we're not so isolated but can still have a quieter lifestyle and stability of country life.

"Country kids are more empowered now and they don't feel they have to move if they're presented with opportunities where they can live good, successful, prosperous lives where they grew up."