Three things that annoy Warwick seniors
THE audience laughed as National Seniors Australia CEO Michael O’Neil explained research exposed by a survey led by their Melbourne branch.
“The snapshot at the moment is that for older Australians there are three things beginning with ‘T’ that annoy you,” Mr O’Neil said.
The audience murmured to themselves, attempting to guess. Teenagers,” somebody yelled out.
Mr O’Neil laughed.
“So the three things beginning with T are trolleys; you don’t like the trolleys in supermarkets,” Mr O’Neil said.
“You don’t like telecommunications companies, particularly Tesltra, and you don’t like public toilets.
“So that was a bit of ground-breaking research.”
Mr O’Neil went on to reveal National Seniors Australia was in discussion with Coles about the changing the outlook of the economy and the future of seniors.
“Coles’ construction program is a 30-year-cycle, so they’re planning now for the 30 years ahead,” he said.
“We’ve discussed the changing nature, the number of seniors there will be, the aging population and what we think will be significant implications of that.”
Coles is planning to use the National Seniors’ market research as an important issue to build into their future construction plan.
“Supermarkets are looking to make more age-friendly trolleys” Mr O’Neil said.
“What that might look like, I don’t know.
“But you could certainly imagine the number of changes.”
Mr O’Neil compared Cole’s plans to a European supermarket that has trolleys with a magfinier attached to the handle.
“So when you want to check the salt or sugar content, you can pick up the magnifier and see straight away,” Mr O’Neil said.
“It’s this kind of innovation that given the size of the seniors market, will see retailers impressed to be looking at.”
“This is the type of research we’re doing as National Seniors.”