GOING VIRAL: Tom Noakes is on the brink of something so big.
GOING VIRAL: Tom Noakes is on the brink of something so big. Contributed

Tom’s Doritos 'Crash the Superbowl' payday

TODAY is the day of reckoning for Aussie filmmaker Tom Noakes.

At today's Super Bowl he finds out if he has won one of two prizes in the Doritos Crash the Super Bowl competition.

Noakes' cheeky and slightly disturbing "finger cleaner" ad for the corn chip company is the hot favourite after it went viral and made news bulletins around the world.

The two main prizes, the best of which is $1 million and the chance to work on the set of Marvel's Avengers sequel Age of Ultron, will be awarded during today's gridiron grand final in New Jersey.

An online vote will determine the main winner, while Doritos will select the runner-up who will receive $50,000.

Noakes will be in the audience with the other four finalists, hoping to see his ad show up on the big screen during the event, which was watched by a staggering 108 million Americans last year.



Landmark $440m settlement for 2011 flood victims

Premium Content Landmark $440m settlement for 2011 flood victims

Queensland flood victims seeking compensation have reached a major milestone

Repeat youth offenders targeted with ‘suite of initiatives'

Premium Content Repeat youth offenders targeted with ‘suite of initiatives'

Commissioner: ‘suite of initiatives’ used to target youth crime

Flying drones targeting Burnett mice and rats tail grass

Premium Content Flying drones targeting Burnett mice and rats tail grass

The fleet of drones have been used to revolutionise spraying