CALLING all fashionistas - this year Warwick Cup's Fashions on the Field will have the biggest prize pool in its history, with contestants seeking to share in more than $8000 in prizes.

Brisbane Arcade has been announced as the naming rights sponsor to the biggest social event on our calendar, and will intertwine race day festivities as part of their week-long 90th anniversary celebrations.

Brisbane Arcade marketing manager Rachel Pearson said the sponsorship paid tribute to Brisbane Arcade's nine decades of association with racing fashion around Australia.

"Both the Warwick Cup and Brisbane Arcade share a delightful fit given their historical longevity and shared connection with racing," Ms Pearson said.

"Warwick Cup is considered one of the best country race days in Australia, and its fashion notoriety grows year to year."

Warwick Turf Club vice president Warwick Fraser said he was thrilled to have attracted such a prestigious fashion destination for the race day's Fashions on the Field.

"This is an incredible coup for Warwick Cup, as Brisbane Arcade has been home to many of Queensland's best fashion designers whose talents have long been recognised in racing fashion circles," he said.

Warwick Cup's Fashions on the Field will be judged by a panel including former international model, fashion host and stylist Sharen Kenny, The Hat Box owner Dale Olsson, Brisbane Arcade public relations consultant and contributor to Highlife Downs Living Magazine, Andra Bite.

Mrs Kenny, who has a soft spot for Warwick and a keen association with the town through her husband's and her own campdrafting film documentary, The Great Australian Campdraft, is very excited to be invited back to judge again in 2013.

"We had such a special day at Warwick Cup last year and I once again will be honoured to meet the lovely ladies attending this year and see their beautiful outfits," she said.

Ms Bite has a strong bond with the Warwick region as she and her family breed racehorses at Allora.

"The Warwick Cup is such a stunning country race meeting and we were just blown away last year with the elegant fashions," she said.

Four categories for best-dressed ladies will be judged, including Classic, Contemporary, Couples and Best Headwear.

Mrs Olsson is extremely fond of country race meetings and is confident that this year's Fashions on the Field will be hotly contested.

"I'm not surprised that Warwick Cup is attracting such high standards of Fashions on the Field entrants as the prize pool is quite remarkable, she said.

"I'll very much look forward to seeing the contestants and I'll be paying particular attention to their millinery."

Brisbane Arcade Fashions on the Field contestants will be selected by fashion scouts upon entry to the Allman Park gates on Cup Day, October 12, between 11.30am and 1pm.