NATIONAL parks around the Southern Downs could hold massive tourism potential, if investors were invited to develop.

Newly appointed Tourism and Events Queensland chairman Brett Godfrey will be appealing to Queensland Environment Minister Leeanne Enoch to open up the state's national parks for tourism development.

The suggestion may hold controversy among some environmentalists, but the strategy has proven successful in places like New Zealand.

Southern Downs Mayor Tracy Dobie said as long as it was well managed, national parks could attract tourism investors to our region.

"Tourists coming to Australia want to experience our wonderful, pristine environment and our national parks offer just that,” Cr Dobie said.

"I think this is the way of the future, but the thing we need to keep in mind is that they need to be managed well in order to preserve the natural environment that we have here.”

Tourism reports have shown that camping and adventure holidays are becoming increasingly popular, especially among millennials.

Goomburra Valley Camp Ground owner Debby Woodford said more people were coming to the region for camping holidays every year because it was cheaper and offered the opportunity to get away from technology.

"We don't get mobile reception out here so people like the idea of being able to take the iPads off the kids and let them play in the creek,” Ms Woodford said.

She said bringing investment into national parks through tourism could help with management and conservation.

"Hopefully it would bring more money in to allow for more staff to look after the national parks,” Ms Woodford said.

"The rangers out there have a lot of area to cover and they could do with some more help.”

Mr Godfrey said tapping into national parks could help set the state's tourism industry apart.

"To get back on top in the tourism industry, Queensland needs to be the best at something and we are renowned as having some of the best natural experiences in the world,” Mr Godfrey said.