Tourist guide showcases region’s gems
TOURISM operators from across the region were in the Rose City on Thursday afternoon for the launch of the Savour Warwick and Surrounds 2014 Official Regional Guide.
The launch, held at the Warwick Visitor Information Centre, was attended by tourism operators from Warwick, Goomburra, Killarney, Stanthorpe and across the border.
Warwick Tourism and Events CEO Tracy Vellacott said Savour was a key promotional tool for the region's tourism industry.
"Savour is Warwick's signature destination guide," she said.
"It represents our story through editorial and striking photography."
First published only last year, Savour has become a key marketing tool for tourism operators, attractions and retailers.
Mrs Vellacott said this year's publication was eight pages larger, with 40,000 copies printed.
"We've upped the ante in numbers," she said.
"There's an expanded events section. We've also expanded the towns and villages section to include Goomburra and Maryvale."
Warwick Tourism and Events chairman and former Warwick Mayor Ron Bellingham said Savour was about the bigger picture.
"It is very colourful, very presentable," he said.
"It's something even I would pick up and read."
The guide features eye-catching photography by Ian Mace and Stephen Reid.
"This year we've refreshed the images," Mrs Vellacott said. "The imagery has an experiential focus on what you can do here."
The guide covers a broad tourism region, from Killarney to Goondiwindi, north to Nobby, and south to the border regions of northern New South Wales.
Mr Bellingham said Savour was a team effort.
"I'm passionate about what we as a region have to offer," he said.
"We need to work together to achieve our potential."
Savour is a free guide, available from tourism attractions and visitor information centres across the region.